Hey, We Can’t Work All The Time

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Last night we went to the Italian restaurant Portofino, located close to Zinkensdamm in Stockholm. Despite the somewhat odd location I have to say that was the best Italian meal I’ve had. Period. Sure, we went all in with the cuisine as well as the quality of the wine but still, delivering at that level […]

The Concept of The Frequent Surprise

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Seth Godin writes on his blog about frequency. Though I think his conclusions are correct, I would like to add to the analysis: What about exposure frequency of the brand persona? I mean, if the brand persona is congruent, every exposure will be readily identified and count towards exposure frequency, without boring the wits out […]

Bad Apple Body Language

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When I work, my mantra is “create a congruent brand persona”. Part of that persona is made up of brand body language. By that I mean that what is communicated in all ways has to be congruent with how the brand ACTS. Enter Apple. The recent display of Apple body language in closing down Think […]

Helmets On. This is My New Years Resolution:

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Some of the books I’ve gone through lately are Blue Ocean Strategy, Purple Cow and Zag. Basically they have the same message: When everybody zigs, zag. Do the things nobody else is doing. Why? Because that’s how you’ll become truly successful. Sure, this is an oversimplification of great magnitude, but in essence we all know […]

Google’s Mix and Match Naming Process

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Can anyone explain to me why iGoogle is called iGoogle? Isn’t Googles prefix “g”, and not “i”? Why don’t they name things congruently? I honestly don’t get it. Google Docs, Google Earth, Gmail, iGoogle. Choose one and be consistent: gDocs, gWorld, gMail and… gSpot, or whatever. But pick one. Google makes me think of Julia […]

Why Your Ads are Mostly Spam

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Spam. I’m not talking about the Viagra ones, but the more sinister ones. The ones you get from your friends. To me, getting a message which is not adressed to me personally, and is not relevant to me is spam. The larger the adressed group, the more I categorize it as spam. I’m not sure […]

A Little Saturday Contemplation

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Paddling out to Rocky Point today it struck me how surfing is a lot like life in general. It’s that last paddle stroke, the one you don’t think you need, that gets you on that wave. You also have to conserve your energy for the right waves, or your arms will be out of power […]

Fall in love with The Elongating Tail

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Chris Anderson is one of the few writers that has made it into the classics within six months of releasing his 2006 book The Long Tail. Not to shabby. The Long Tail is one of those books that people refer to everywhere. No surprise there, since it put words on a phenomenon that changed the […]

Get The Copywriter In Here!!!

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(For those of you who know Swedish, this picture speaks for itself. For those of you who don’t, this is a Swedish menu in a restaurant here in Spain. “Soppor” means soups, while dropping a “p” and writing “Sopor” means garbage.)

Great Marketing As A Service!

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A really nice idea for MAAS (marketing as a service) is SAS’ new Crew Guide series. I mean, really, who is better suited for writing a guide to traveling and enjoying short stays at destinations than flight professionals. The SAS crew for instance. The crew guides, which are actually pretty good, have already gotten a […]

Names that ZAG, or do they?

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In my last post I mentioned ZAG. In talking about successful naming of brands ZAG takes 7 aspects into account, and while I agree on 6 of them one comes up short in my opinion, namely this one: “Names should be different from those of competitors”. In my opinion that is not enough. It needs […]

Zag!

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Marty Neumeier is one of my favorite brand thinkers. His 2003 book The Brand Gap was a masterpiece in all it’s simplicity. Check out this presentation if you are to lazy to read: | View | Upload your own This years follow up ZAG is nothing less than brilliant. This book, sporting the best business […]

Cozy My Ass

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Last Sunday I read in the morning newspaper DN about a “trend”. The writer said we were all going towards a trend of “cocooning” and cozyness, away from the hectic big city life, the dirty martinis and early morning afterparties. Examples of this “coming trend” would be new cozy-brands like Filippa K Ease and such. […]

Goodbye Sweden

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There has never been a better week to leave the country. Rain, darkness, cold. This coming week I’ll be working out of Corralejo, Spain. There is a bunch of work lined up, but there will be time for a bit of morning surf and some nice dinners. And yes, I do prefer working by the […]

Hard Drop the Idiots of Facebook!

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I have an L.A-friend, who is one of the smartest guys I know. We went to college together to get our M.Sc’s in Media Technology, started a Magazine together, and basically had a lot of fun for four years. He ended up in Hollywood making all these cool superhero-films at Sony Imageworks, and I ended […]

Think Noah’s Ark

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I attended a beautiful wedding yesterday. It was followed by a dinner that was as long as it was good. Anyway, the collection of people at this event was just astounding. I can’t recall having met so many interesting individuals at one time ever before. On my way home in the taxi I considered what […]