This is an awesome vid. Simple idea. Yet brilliant. Love it. Thanks Micki for the tip.
If you are like me and are interested in how people work, keep reading. In one of the books I’ve read this week (by Jonathan Haidt) there is a discussion about the law of reciprocity. This law (as I presume you all know) states that we humans find it very difficult not to return a […]
When cleaning up my appartment I found an issue of Wired that I bought at some point but never read. Anyway, in it I found conclusive evidence for the benefits of my powernap habit: Since stress moves focus to our amygdala (lizzard brain) and shuts down other parts of the brain where analysis, creativity and […]
I love Ben & Jerry’s. The ice cream – sure – but now I’m talking about the brand. Ben & Jerry’s just feels genuine in a way that few brands can even get close to. How do they do it? By having a congruent personality would be the simple, but all inclusive answer. The link […]
Have you ever considered that .com or .net or .se or whatever is pretty geeky and oldfashioned? I mean, really, what has .com got to do with your brand besides being a convention? Now, the end might be near for .com and it’s family. As noted by Brand Republic, brands can soon get their own […]
Some say that the best way to learn is to study the best. And I agree. Therefore we are now going to have a complete media training session here in 4 minutes and 3o seconds. This is how you handle the press expertly. Who needs media training when you have You Tube! Thanks to Fredrik […]
In Cannes I got the question several times why I worked in the design business and not in the advertising business, and for how long I intend to stay. My answer was: I intend to stay with it forever. Regardless of how long I work in “the design business”, I will always keep design as […]
There was A LOT of talk about technology at Cannes this year. A lot of talk about social networks. And mobile. I think there is much confusion about technology. Being an old media technology engineer, I guess I should embrace and defend technology, but even though I love technology, I don’t view it as an […]
I think that perhaps the most buzzword-laden and empty talk in Cannes might have been Go Viral’s one. I shall here provide a vizualization in support of my thesis. The vizualization shows the text from the seminar program and is provided by Wordle. “Social” and “Media” are the biggest buzzwords, no surprise there, but note […]
Burger King’s lifetime crown card is one of those ideas that are just so simple, yet incredibly effective. They’ve understood that celebs (or anyone for that matter) are not impressed by burgers, but by status. Giving out a lifetime card for free burgers to these celebs is not done to feed them, but to make […]
In the wake of US smoking bans, the most Swedish thing of all, ‘snus’ is rolled out in the US. Strange. Read more in Ad Age.
The Walter Awards for best dressed agency of the year 2008 goes to… GARBERGS! Congratulations! And here is what the jury had to say: “More a family than an agency, Garbergs not only dress impeccably stylish, they also pull together a nice symphony of color and form. It’s not the individual pieces, or even the […]
I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are […]
Forgot to mention. Yesterday I saw Tony Bennett talk about music. TONY BENNETT! Need I say more than SAAAAN FRAAAAN SISCO!
After watching the game and being treated to a great dinner with the stars of Forsman & Bodenfors (thanks!), the night turned in a whole new direction. The fun, but oh so dangerous Bâoli was our next destination. Johan from Ruth and this wickedly beautiful planner from SWE were all over the place. And she […]
We lost the soccer game, but had a great time. Garbergs and Forsman & Bodenfors were among the new arrivals.
Colony threw an amazing pool party with barbeque, great people and fantastic athmosphere. Thanks for having us!
Like I said, seminars are getting better. The R/GA one about Nike+ and three other Nike projects was interesting. Though perhaps a bit shallow (hey, they only had 45 minutes), their projects are impressive. For the sheer scale of it, The Human Race-project is also interesting, gathering 1 million people to run on one single […]
The Wunderman talk, featuring Nick Moore was one of the better ones this far. Clearly one of the not so many who has really put thought into digital communications (or simply 2008 situation for communicators). Interesting company as well. I’ll keep a closer eye on them. Nick’s statement of “don’t make big campaigns, create ongoing […]
Cannes is now under siege. There are so many advertising people here now, from Sweden and elsewhere, it’s just ridiculous. Counting days doesn’t feel relevant anymore. It’s just intense. Seminars seem to have picked up ever so slightly in quality. MRM Worldwide at least had the sense to put psychology at the center of their […]