Ethos Water Redesign

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I’m reading at The Dieline.com that Ethos Water are redesigning their bottles from this   To This:   Vast improvement if you ask me. At least it doesn’t look like some kind of cleaning fluid anymore. This Verdicchio-inspired bottle also has a more thirst inducing appeal to it. There is something about using crystal clear [...]

Are You a Frustrated Artist Too?

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Lou Reed plays “Berlin” in Stockholm tonight. Can’t miss that now can I? He also says in an interview that “if he hadn’t been a musician, he would have been an ad man”. Sure, there is obvious and somewhat loathsome irony in his statement, but I wouldn’t be surprised if it is true. So many [...]