The Beautiful Fashion Tale Magazine

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I really like the new Fashion Tale Magazine. Beautiful photography, interesting models, superb fashion sense all around. They also have the entire thing on the web for your browsing pleasure. Beautiful work, and hats of to Creative Director Carl Wahlström and Art Director Hanna Hedman. (I capitalized their titles on purpose).

Might As Well Have The Best

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Besides the fact that I absolutely adore the legendary (and expensive) bags from Filson, they also have less than humble tagline. “Might As Well Have The Best”. I kind of like it actually. But it’s also one of those taglines that you HAVE to back up in your product. Unless you really ARE the best, [...]

The Undercover Educator

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I think that sometimes, we’re over-analyzing and under-synthesizing. We’re reading all these complicated books, finding advanced psychological explanations or statistical correlations. Sometimes old truths just need a dead simple but inspirational explanation to be interesting and valuable. On some trip I went on a while back I bought a book in the airport bookstore. The [...]

Household Trash

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Swedish designer Jantze Brogård Asshoff has dreamt up this amazing looking trash can. I WANT ONE FOR MY KITCHEN! Unfortunately it’s not in production yet, so keep your fingers crossed. (Read more about it here).

Painfully Different Ideas

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We’re out with the entire agency on a small island in the Stockholm archipelago. It’s amazing. We’re eating good food, drinking good wine and having talks about design, communication and the agency’s group dynamics. It’s becoming increasingly clear how painful a process it can be to produce ideas that are different. It’s painful, but ultimately, [...]

Nude! Lewd? (Or Is It Perhaps Branded Content?)

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No! I would say nude is NOT lewd! Check out Terry Richardsson’s S/S08 campaign for Tom Ford for example. Completely super-nude (even hairless nude) and still super-cool, super-classy, and super-beautiful. Compare that to the stereotypical “men’s magazine”, even the ones that are completely non-nude and see the difference. The classlessness is NOT in the nudity, [...]

Cycle in Style With These Fine Helmets

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So, you want to swoosh down the street in style, but you don’t want to crack your skull open in case of a crash – what to do? Well, the Danish (who else…) solved the problem. With protective helmets disguised as stylish hats, Yakkay might well be a smash hit in style-conscious communities across the [...]

The Message is The Meaning, Or is It?

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A few Swedish blogs (here they are 1, 2, 3) have spent some time discussing if advertising needs a message. I believe it was all sparked by this article by Paul Feldwick. For those of you who can’t read Swedish (don’t worry, we’re only 9 million people), I can just quickly recap the discussion: They [...]

Digital Design Is Still a Child

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Humanity has been pretty good at graphic design for quite some time now (though we may have called it something else early on). The same goes for packaging design. Sure there have been plenty of innovations along the way such as the printing press, photography and modern day packaging technology, but still. I guess you [...]

Often Wrong, Never in Doubt

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Three years ago, advertising zillionaire Donny Deutsch wrote a book called “Often Wrong Never In Doubt”. And even though he perhaps didn’t mean it in the way I’m going to describe it here, I think it may describe one of the more profound truths of advertising today. Not least in Sweden. If you think about [...]

How About Some Asses?

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Sometimes graphic design is just bad. Like the sign on this ice cream parlor for example. The guys att FRASSES (the name of the place) actually managed to cover the “F” and “R” vid an ice cream, spelling out ASSES instead. Amazing. Thanks RBCCT for sharing. (Good blog by the way. Check it out).

Design Talks: Supercars of the late 60’s

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On my new little section “Design Talks” I’ll look at some design case studies that interest me. First out is the supercars of the late 60’s and early 70’s. They are interesting for several reasons. The designs have sprung from technical innovations like the mid-engine layout, but are also politically inspired by the space age [...]

It looks like a million bucks

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At a deli in Sandhamn I stumbled upon this bottle of water. My initial impression was that this product must be expensive, but it turns out it isn’t. Emotionally, it feels wasteful to indulge in such expensive water, but rationally I know it isn’t expensive at all. So what is going on here? I think [...]