Very Much Food

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When the awesome Judith Wolst wrote a post on her blog titled “Very Much Food”, I couldn’t resist clicking. And the post contained this. httpv://www.youtube.com/watch?v=mBrcVFfeWdo I guess this supports what I’ve always said – anything “very much…” is worth clicking.

Planner Discussions Missing The Point

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There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is […]

Jedi Training Lecture

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Today will be a day of lecturing on globalization, economics, outsourcing, transaction costs, the upside-down Coase Theorem, and what that has to do with the changing media landscape. Try for example to do a parallell reading of Friedman‘s “The World Is Flat” and Forrester Research‘s “Groundswell” or Shirky’s “Here Comes Everybody“, and move straight from […]

Death By LEGO

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Image via Wikipedia I know that these are not new clips or anything, but they prove an interesting point. With “LEGO for adults”, a product that was originally intended for children expands its audience into a new category. It fascinates us to see what some incredibly creative people have put together using LEGO, and it […]

Television Is Dead

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Well – not really, but at least it’s not as live and kickin’ as it claims. Here is why: During my years as a television analyst, there was something that always bothered me. It seemed to me that a lot of young people around me moved away from television in favor of conversational media like […]

If Tony Robbins Was A Planner

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Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

Everything Is Invented

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Somebody recently asked me what social media was. As I was in a hurry, I blurted out “it’s what took us from the information age to the conversation age”. In my naive mind I actually thought I had invented something brilliant, but one google search later I had a new book in my Amazon shopping […]

Is Social Media Scaring The Pants Off Planners?

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Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely more than one (Nike+ being the one most often referred to).

YouTube Just Got Better

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I’ve been talking about a feature for YouTube that I’ve been missing for quite some time now, and finally it’s here. The feature is the ability to link to a certain time in a YouTube-clip when embedding it. It came to a point for me when I even considered doing something about it myself, but […]

Spotify Launches And MySpace Counters

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Interesting. Spotify launched a couple of days ago, and I just got this in my Facebook-feed a couple of minutes ago:“Joakim Friedman is Spotify har inte AC/DC. Lyssna istället på www.myspace.com/acdc”.Loosely translated: “Spotify doesn’t have AC/DC. Listen to www.myspace.com/acdc instead”. (J works for MySpace).Go back and read what I wrote in the post before this […]

Is Social Media Scaring The Pants Off Planners?

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Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely […]