(I’m really pissed that PC Pro magazine didn’t make their video embeddable, but the clip is so interesting that I’ll provide the link anyway). The clip is a recreation of what Apple’s latest iPhone ad would look in reality. It’s a clear example of dishonest advertising that strikes back at them without mercy. Good ad? [...]
This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]
There is something very charming about this. A real life image editing ad for Photoshop CS4. More images here.
I can’t explain why I like this, but I do. It’s just… big.
Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to [...]
I thought for a while about where to post this post because it’s really as personal as it is professional, but eventually I decided to post it here instead of on my personal blog. It is a post about inspiration. I’m going to show you a film clip here that is not exactly new (or, [...]
The prosumer revolution is no joke. And it has been brought about by different factors. One, obviously, is the ease of publishing and distribution along with its the radical drop in cost. Another is the set of psychological incentives activated by social media. And yet another is the dramatic democratization of production equipment, which is [...]
In the taxi on my way to the airport. The plane for Stockholm leaves in one hour. Last night I gave another lecture on social media, this time at the Hyper Island school of digital communication. I love giving lectures for several reasons. One, obviously is that I learn from the participants. Another one, just [...]
Times change, and it’s always easy to be smart when looking back. But when you’re back there, things are rarely that obvious. We can laugh at Bill Gates for saying that 640k of RAM is all anyone will ever need (or did he?), but predicting the future is a whole different ball game. An excellent [...]
In the last post I asked the question whether the death of privacy will improve the quality of behavior in our society. I guess this is a bit controversial. But you can see the exact same thing for brands. And here is not very controversial at all. The privacy of brands is under heavy fire [...]
Some things in life are just taken for granted and are rarely questioned. Privacy is one of those things. It’s implicitly agreed upon by everybody that privacy is a good thing, and that maintaining personal integrity is one of the major challenges of web 2.0. I would like to question this. Let’s go back to [...]
“They didn’t care that they’d seen it work in practice, because they already knew it couldn’t work in theory”. Clay Shirky on C++ programmers who questioned collaborative communities.
A while back I wrote about MySpace on my other blog (which has been asleep for some time now while I’ve been busy with this one). Last night MySpace launched it’s 2.0 version, and that is of course big news for the world of social media. I haven’t played around with it much yet, but [...]
Good morning. This has been a very interesting weekend of lectures, conferences, and talks that I have attented all over the world. Saturday was concentrated around the San Fransisco Bay area while sunday was more evenly spread out between New York, London, Tokyo, Sao Paolo and a few other places. This morning, my body went [...]
“If you have the same problem for a long time, maybe it’s not a problem, maybe it’s a fact”. – a quote from someone smart (can’t remember the name, but I heard it from Clay Shirky).
Imagine that you are an advertising agency and that you’re approached by a client with a brief. Now imagine that you’re advertising agency is made up of a certain set of people with certain skills, and that these people cost you a certain amount of money regardless of what they produce. Now imagine what you’ll [...]
In an effort to keep this blog non-political (oh well, at least a little bit of effort), we’ll not talk too much here about the political effects that this historic event will have on America and on the world (Yeahj! Go Obama cries Walter from his desk a little too loudly!). Instead, we’ll talk about [...]
Media independence is a very worn term in marketing. It’s been hyped to the skies by agencies and advertising tutors all over the world, and considered the holy grail by many. They’re all wrong. Back in the day when media was equal to mass media and television networks could have 40% rating shares, talking about [...]
The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]