Help! Social Media Is Dying!

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Soon, the term “social media” will be so overused that it really has no positioning value. This will certainly affect us since we are claiming just that position on the market. I guess we’re already there. Every agency out there is running around shouting social media at anything resembling a client. So far I’ve seen [...]

The Mijau and The Rockstar Entrepreneur

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Haha, I love it when I get attributed with stuff like “rockstar entrepreneur” or ending every party blog post with a “mijau”. Never realized I did. I generally love the rockstar attribute. I’ve gotten it once before by the excellent swedish copywriter Johan Fredrikzon: “Walter is one of those rare individuals who combine the analytics [...]

The Labels Are Playing a Dangerous Game With Spotify

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Yesterday Spotify announced that they are removing songs from their database, and imposing country restrictions on others. Again, we see the record labels showing off their power. But it’s really a dangerous game to play. As I’ve said before, both in lectures and on this blog, the only way to properly fight piracy is to [...]

Charlene Li’s Predictions. Right or Wrong?

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Charlene Li, one of the authors of the excellent book Groundswell presented this set of slides the other day. I find them to be fairly well in sync with what I see happening. What do you think? The Future Of Social Networks View more presentations or upload your own. (tags: future advertising)

Fruit & Blogging Workshop With Super Strikers.

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Today I’m spending time with the brilliant minds of Super Strikers, preparing a secret pitch. I can divulge that it concerns monetizing the blogosphere. Our work process today is to sit around a conference table stacked up with fruit, collaborating hunched over our MacBook Pros. It’s turning out rather nicely. Some of these things are [...]

Seesmic’s Got Me Hooked. I Think.

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So, Seesmic has my attention. What du you think of this Twitter-ish video service. Either it’s an amazing way to build relationships or it’s TOO intimate and will meet the same fate as video-calls on 3G-phones. (At least here in Sweden, video-calls are just dead). But so far I’m intrigued. This seems really cool to [...]

True Blogging

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I think it’s interesting to see how the Insider’s Journal-blog of Björn Borg is posting pictures from their work on the SS10 collection. I think this is the way to do a blog. Very open, very involving, taking your customers with you on the journey. Screw secrecy, and tease the nextopia nerve by being smart, [...]

Virals, Obama and Street Fighting

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Lesson number one. Never release a “viral” close to the inauguration speech, if it’s not a spoof of it. Pretty much everything spreading fast right now is Obama in one form or another. That said, I think that one of the fastest growing non-Obama-virals right now is quite interesting conceptually. They’ve actually created a rudimentary [...]

Is Web 2.0 Just a Big Baby?

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Now this is a very interesting and sober article on Web 2.0. It also highlights how immature this business really is (even though it does make the case that it is really quite old for being this immature). I find it especially interesting to see that the Facebook staff consists of no less than 600 [...]

ScribeFire is a Lasting Love

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I‘ve tried out plenty of blogging tools over the past couple of years. The only one that has really stuck for me is the Firefox-plugin ScribeFire. It’s quick, intuitive, practical, and has excellent WordPress integration (and Blogger-integration for that matter). It’s drag n’ drop-functionality for pictures is just perfect. I’m very picky, and I suggest [...]

WordPress.tv

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If you are like me, and appreciate visual resources, you might want to check out WordPress TV. It’s a visual resource for everything WordPress. And we all love WordPress, don’t we!

Being Efficient in an Economic Downturn

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Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

2009 Free Spotify Advice

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Dear Spotify, Here is an idea that I would like to see implemented: When I go to the URL spotify.com/walternaeslund I get this: Instead, what I would like to see here is a feed containing everything I have shared (songs, playlists, etc). Easy piecy, expected, and very handy. How about it guys and gals at [...]