February 2009

Is This The New Music Industry?

February 28, 2009

I‘m not so sure record labels have a role anymore though. Artists need production, distribution and marketing. Production is cheap and easy today. Perhaps this “new production” will change the sound in some direction, but just like there is a sound of the 70′s for instance, this will be the sound of today. Distribution will [...]

3 comments Read the full article →

Spotsave is an Excellent Display of the Spotify Model Robustness

February 27, 2009

The discussion about Spotsave, an unauthorized program which lets you save Spotify songs to your harddrive, is pretty intense on the net right now. I think it highlights something very important – that Spotify is fairly immune to this type of thing. Here is why: Since Spotify, unlike iTunes Store for instance, contributes REAL VALUE [...]

5 comments Read the full article →

I Have Recruited.

February 26, 2009

My new project has now made its first hire. And I think it is one that will surprise you. He (it’s a he) is an amazing creative who will take lead on concept development. He is very bad with computers, slightly mad, and one of the most interesting minds I’ve met. His business card will [...]

1 comment Read the full article →

3 Ways of Striking Out in a Social Media Pitch

February 26, 2009

Strike 1. The first and perhaps the most important mistake in social media is to start out with what you want to say rather than what engages people. Sure, you might be on strategy with your message, but nobody will talk about it. You can’t take the classic advertising agency approach and buy yourself in, [...]

2 comments Read the full article →

Kids Don’t Spend $30000 On CDs.

February 25, 2009

In an account of the Pirate Bay trials by Dagens Nyheter, Peter Althin, Peter Sundes lawyer asks IFPI’s chairman and CEO John Kennedy whether Kennedy really claims that everyone who illegally downloaded a record would have bought it if it wasn’t available at sites like Pirate Bay. Kennedy answers yes to this question. I can’t [...]

2 comments Read the full article →

The Day Google Crashed.

February 24, 2009

Google crashed on me today. Or at least Gmail did. This is not good. I rely on Google to take care of my stuff, and reliability is their killer app. No more backups, worries or hassles. It just works. So when it crashes, it’s bad. Not so much because of the actual harm done, but [...]

0 comments Read the full article →

Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

0 comments Read the full article →

Feminist, Masculinist, Humanist, Love.

February 20, 2009

I‘m excited about the new LOVE-magazine. It fills a void that has been apparent for a while. It’s just like when the gay movement got proud. An attitude of “here I am” is always sexy. And I mean sexy in the best possible way. But it’s also a symbol of something else. The feminist movement [...]

1 comment Read the full article →

Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

2 comments Read the full article →

Forget About Pirate Bay. Go After Apple!

February 18, 2009

In the Pirate Bay trials, it seems to be troublesome for the prosecutor to prove that Pirate Bay has made money off of copyrighted material. But since I always try to be optimistic, I have a suggestion for the prosecutor: Go after Apple instead. An iPod Classic retails for $249. It has a capacity of [...]

8 comments Read the full article →

It’s Not About Pirate Bay, It’s About The Bigger Picture.

February 17, 2009

I really think that the Pirate Bay trials are a big waste of money. Possibly worse. What is the music industry hoping to achieve? Will people start buying records again? Buying DRM-sabotaged (yes, that is what DRM is) digital files? Hosting them on their own hard drives? It’s the worst of two worlds. In the [...]

1 comment Read the full article →

Our Give Hope Campaign Valued at 3 000 000 SEK.

February 17, 2009

Very proud to see how the campaign I did for The Swedish Childhood Foundation with Superstrikers and Identity Works has taken off and is creating its own media space with an estimated value of 3 000 000 SEK. Read more about it here. We didn’t quite know what kind of effect we could expect from [...]

0 comments Read the full article →

Heated Debate on Communications Strategy and Social Media.

February 16, 2009

I haven’t written much here for a while because I’ve been busy commenting this post, which has become like a little blog in its own right. Check in there for what I think is a pretty interesting discussion. Ciao!

0 comments Read the full article →

The New Forsman & Bodenfors Site Review

February 11, 2009

A little over a year ago I wrote about the Forsman&Bodenfors site that never seemed to air. And now, finally, it has. The lesson that I talked about back then was that polishing and polishing on your product, and not getting it out there is fatal in times of rapid change. I also quoted Guy [...]

33 comments Read the full article →

The Bar Brawl of The Swedish Twittersphere

February 6, 2009

It all started when the fashion brand Acne started following Fredrik Wass of Bisonblog fame on Twitter. Fredrik felt spammed and wrote a heated post on his blog. Jesper Åström responded at his Online PR-blog. In essence he made very good points i think, but his angle was all crooked. Instead of heading into a [...]

7 comments Read the full article →

The Twitter Pitch Revisited

February 6, 2009

I wrote yesterday about the Twitter Pitch. In the US, where Twitter has a firmer grip, this is already happening. Check out for example this post from about six months ago. And of course, this doesn’t just apply to the “elevator pitch situation”, but to press releases, job applications or anything else where noise is [...]

0 comments Read the full article →

The Elevator Pitch is Dead. Enter The Twitter Pitch.

February 5, 2009

– “What’s your elevator pitch”? I hear the words of my mentor ringing in my ear. – Well… errhm… let me get back to you on that. I wander off in the office thinking about how to compress my story into a six floor elevator ride. In my head, of course, it’s quite complex with [...]

6 comments Read the full article →

Business Travel and The Good New Days

February 4, 2009

Goodbye Jönköping. After finishing a good hotel breakfast I’m on my way back to Stockholm. I sometimes fly when I do these kinds of trips, but I must say the train is far superior. Electricity and WiFi is included in the ticket, and I can work just as easily as I can from the office. [...]

0 comments Read the full article →

4 Hours of Social Media in Jönköping

February 3, 2009

The 4-hour crash course on social media played out well i think. (If anyone of you attended, please comment and let me know what you thought). The venue was awesome with great lighting and acoustics, and plenty of space to move around. Just the way i like it. Thanks everyone! Hope to see you again [...]

3 comments Read the full article →

← Previous Entries