One last thought before heading of to bed: What is the difference between “word of mouth”, PR in a world of blogs and social media, and the Honesty and Volontaire communications strategies, where we among other things agree that topics have replaced messages? Suggestions, anyone? How about tossing out these labels and rethink, shall we?
Back from today’s seminars. I’m really quite tired, but try to give you a short wrap up here of today’s events. It will be brief, but I believe that if you’re one of the fairly dedicated people reading this blog, you’ll find more ground breaking stuff in your regular Twitter- and RSS-feeds than in these [...]
I’m sitting at RAB’s seminar at Rival. The speaker just defined “marketing effect” as how many people had noticed a campaign. WTF? I notice the bums in the park, burglars in my bedroom, and the tax collector too. But that doesn’t mean I want to develop a close relationship, do business with them or represent [...]
I‘ve written quite a bit about the Pirate Bay trials and how the music industry is undermining itself and its own business. As of tomorrow we have a new law in Sweden, the IPRED-law, allowing copyright holders to go after downloading youngsters. Any such attempt is of course entirely in vain. I’ve written about it [...]
The “Golden Egg Award” week och seminars and debates has begun, and I have mixed feelings. Today’s fist talk by Anita Dunn was simple but excellent. No fancy slide show. No cool styling. Just an excellent talk about her work with the Obama campaign. An I think it contained a lot of what Swedish marketers [...]
I can now announce with great pride that I will be speaking at the Bring Dialogue Conference in Strömstad this summer. The topic will be how social media impacts strategies for other media channels, and it’s a topic which engages me deeply. Other speakers of the conference include business rock stars like professors Micael Dahlén [...]
Communications strategy isn’t everything. There are also oysters. And scallops – raw in a shell, with a pinch of salt, pepper, a dash of olive oil and some lemon. We call them “Scallops Franck”, and we love them. So, why am I writing about this in a marketing blog? Well – besides the fact that [...]
People sometimes ask me what I mean when I talk about Honesty’s communication model. And in response, well, let me tell you a story: Last night I briefly attended one of these cool VIP-ish happenings where you get a goodie bag upon leaving. Though not entirely aimed at me (mostly women’s beauty products in there), [...]
We all go hmmmm…..Read more here: http://jalopnik.com/5180355/ikea-concept-car-a-bad-swedish-joke
In this morning’s newspaper (DN) I read an editorial by Hanne Kjöller about government communications. What has upset Hanne is the fact that the government office Stockholm’s Stad have developed rules for how to talk to the press, and distributed small reminder cards to remind of these rules. Granted, this could have been a problem [...]
Okay everybody, are you ready for some inspiration? Here we go. This TED-talk is not just by any TED-speaker. It’s by the guy who INVENTED the world wide web. Yep. That’s right. Mr Tim Berners-Lee himself. And he’s talking about something that has had me hooked since I took my first database programming course back [...]
I‘m sitting here reading a blog post by Ted Valentin where he reminds me of a quote from Chris Andersson’s The Long Tail: “… In the late 1970s and early 1980s, the combination of the electric guitar, the arrival of cheap multitrack recorders, and the fine example set by Sex Pistols gave licence to a [...]
I‘m not sure that this will sell a single gym membership, but it might pick up some prizes. What do you think? Would you buy a gym membership after being exposed to this? Would you get it from FitnessFirst? Nah… (From Zeus Jones and Gizmondo)
I think the Siftables demo at Ted is just incredibly cool. As much as I love computers, I’ve never really come to terms with the user interface. It’s just not physical enough for me. Sure, I’ve tried Wacom tablets and what have you, but it’s just not enough. The same way we saw Nintendo turn [...]
Part of what I love with Google Docs, Calendars, Gmail, etc is that I can work independently from what machine I’m currently on. But I can also loose my laptop on the bus without worrying about 1) data loss and 2) compromising sensitive data. This makes me sleep well at night. It seems to me [...]
I took this picture today on my way out to lunch. It requires you to understand Swedish, but if you do, it’s quite funny. :).
The mobile telephony operator Telenor are being threatened by IFPI that they’re going to be taken to court if they don’t block The Pirate Bay for their customers. I guess taking TPB themselves to court is one thing (though counter productive), but taking Telenor to court? It will be interesting to see how far IFPI [...]
The new Skittles.com is pretty cool. We’ve all talked about for a while now to aggregate content from different places to a central hub. Skittles takes a different angle and basically turns their .com into a remote control for other locations where they are present. I’m not sure yet how it’s going to work, but [...]
For those of you who are in Stockholm on Wednesday (March 4), we’re throwing a creatives party at Collage (Ingemar Bergmans gata 2, behind Riche) 21.00-01.00. One of the pieces for the Friday night art exhibition at Berns will be created live at the party by you and the artist, my co-host Daniel Jouseff. Drinks [...]
I watch this every now and then as a reality check. Relevant for my work, relevant for my everyday life. Also relevant in a host of situations not related to money at all. Watch it.