A High Value Flirt is Not The Same as Cheating

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Timothy Tore Hebb wrote an article in today’s DN Söndag about “…the advertising- and pr-people’s new ways of reaching out”. Even though I like that people write about these things in mainstream media, I really think Timothy should think through this puppy one more time. The angle of the story is that this type of […]

Welcome to IPREDIA – Campaign of The Year?

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A very intelligent person figured out that it’s hard to use laws like IPRED to attack file sharers if you can’t prove that the person responsible for the internet connection is the person responsible for, say, the shared MP3. The same intelligent person thus opened up her WIFI-base station for anyone to use. And she […]

Spotify Goes Mobile and Offline!

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When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer: And by the […]

Facebook Releases The Facephone!

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Okay, not really. But if they would? Think about this for a sec. Imagine an iPhoneish creation with Facebook pre-installed as the OS of the phone. You would have all phone numbers up to date all the time because everyone would be responsible for their own contact information. You would have the chat funktionality, the […]

More On The Beauty of Stealing

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Dear Chris, You left me a comment on my “Cut, Copy, Steal, But Never Lie”-post about how it is “NEVER okay to steal”. I believe you are missing my point, and since I believe it’s quite an important one I will dedicate this whole post to an answer to your comment. The point is that […]

Cut, Copy, Steal. But never lie.

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Recently I was involved in a campaign that we blatantly stole from another very successful campaign. At least that is what some people say. Me, I would call it a remix. We mashed up a very successful idea with a different set of ingredients, contexts and spices and relaunched it with very open references to […]

Esomar WM3 2009

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This morning I spoke at Esomar WM3 – an amazing event with 150 delegates from 30 countries. After the event I had the privelege to chat with people from all around the globe from China, to USA, to Italy, to Switzerland, Slovenia, to Iran and beyond. Fantastic. I’m already looking forward seeing these people and […]