In Defence of Google Wave

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I‘ve heard so many people say now that Google Wave is an epic failure, and I think that it may be time to to stand up in defence of this technology. Because that’s what it is. A technology. People who criticize Wave often talk about it in terms of a useless community of some kind. […]

Absolute Disaster

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Kicking back in the couch at my mother in law’s place (well… we’re not married, but my girlfriend’s mom’s place) watching “When a Man Loves a Woman“. Don’t know if you’ve seen the movie, but it’s a kind of a sad story about a woman who’s an alcoholic and her family. A sad but good […]

Is Honesty Where Seth Godin Meets Magnus Lindkvist?

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As I read my brilliant friend and mentor (at least I like to think so) Magnus Lindkvist’s new book “Everything We Know is Wrong – The Trendspotter’s Handbook”, I’m showered with interesting insights about the world, but also about myself and what I do for a living. On one level of course, I’m the hard […]

The Best Public Speaker in The World?

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Sometimes it says “inspirational speaker” on my invoices to clients. They want it that way for some kind of tax reasons, and I’m more than happy to help them with that. But also, I think that this service specification is quite accurate. I really believe that public speaking isn’t about information transfer at all – […]

Clownvertising, Terrorism, and Candy Cane Briefs

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I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the […]

Jesper Åström Joins Honesty

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Since I drew the first napkin sketch of the Honesty agency in February there has been a lot of toil, sweat and tears. Today I can finally say that stage 2 is completed with the recruitment of Jesper Åström as the final piece of the puzzle. Jesper joins as new digital director alongside Simon Sundén […]

The Death of Search Engine Marketing?

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These last couple of days have been game changing for the world of advertising and marketing. Google first released personalized search results, and then went on to implement killer real time search. And videos are soon transcribed and searchable. HELP! Personalized Search Results If we first look at the personalized search results, this is creating […]

Manymoon + Google Apps = Basecamp Killer?

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Despite all the benefits of using Basecamp as a project management system, it is really a big pain in other ways. It’s a little bit like what Winston Churchill said back in 1947, “Indeed, it has been said that democracy is the worst form of government except all those other forms that have been tried […]

Beware of The Clownvertising Virus

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As I read in Dagens Nyheter about “virals” being the advertising trend of the decade, I feel a slight jolt of motion sickness as I sit on the train from Stockholm to Gothenburg. I can’t tell if it’s the tilting of the high speed X2000 train or if it’s actually a jolt of worry for […]