There are hotel rooms and there are Hotel Rooms. This is a Hotel Room. Last night I checked in to Scandic Opalen’s brand new top floor to work for a couple of days. The view from up here over Gothenburg is just stunning, and the room is brand spanking new. They have also placed the [...]
You can have all the talent in the world, all the education and the rich dad. You can have a ton of friends, two dogs, and a boyfriend/girlfriend who’s CEO of whatever important company. You can have lottery luck, social skills, 1/4000 Twitter ratio and 3000 “friends” on Facebook, you can have rock star background [...]
On sundays I often go for a walk with a good old friend of mine. We drink coffee and talk about life, and today we even danced around in the snow and jumped in snowbanks. (Yeah, I know, we are like kids when we get together sometimes). As we danced down Götgatan some guy went [...]
I always speak of my advertising agency Honesty as a place where New York meets California, or more specifically, where Madison Avenue meets Silicon Valley, or EVEN MORE specifically, where Mad Men meets Mad Geeks. Today I saw this illustration in an excellent article on Read Write Web which I thought illustrated this beautifully. I [...]
Let me translate this ad to English for you: “Pripps new 45 cl disposable beer packaging is really ideal for the sailing trip. It takes up little room, weighs less, are easy to cool and last but not least – there is no recycling and no empty bottles to bring home. Now, both Pripps Pilsner [...]
Here is a video that I’m posting simply because I want more people to see it. And listen to what Jamie Oliver has to say. And do something. I can’t believe how stupid we humans are sometimes, but at the same time, I can’t believe how easy this situation really is to turn around. Sure, [...]
There are certainly drawbacks with the Swedish winter, but walking to Grand Hotel from Södermalm at 07.15 am for a meeting is not one of them. Beautiful. (Click for a larger image).
Wow. My friend and mentor Magnus (@trendymagnus) just spoke at TED. I’m sorry, but this is as cool as it gets for any speaker. Read his backstage account on his blog. VERY cool. Looking forward to hearing the debrief on our Wednesday lunch Magnus.
After a hard night out on the town me and my friend went out for a cozy Valentine’s day walk on Södermalm. We started out with pizza (hey, we were out until 6 in the morning last night, give us a break), and went on to pick up a couple of semlor (if you ever [...]
Don’t believe everything I say, also check out Rich Nadworny’s post on our advertising agency Honesty at the Digital Strategy Blog. Thanks for writing Rich! /W.
“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing. In Sweden we have [...]
The Question: What Have You Done, And For Whom? I often get questions about our new Stockholm based advertising agency, and about what work we have done for clients. The reason for asking varies. Some ask because they’re curious, some because they want to shoot us down, and some because they genuinely care. Whatever the [...]
The Brand Shrink I’ve spent quite some time now working on communications strategy for different brands. Some would call what I’ve done “planning”, “design strategy” or “brand strategy”, but really, I think of myself more like a shrink counseling a brand stretched out on the sofa, trying to figure out who they really are and what is really [...]
I love headphones. Why? Two reasons. For one, they’re a crucial part of my mobile office working environment. In this respect my MacBook Pro and my headphones ARE my office. Second, I’ve grown up with music and there is just something about a good pair of headphones that is magical. It takes you inside the [...]
This morning we talked about how Facebook is racing towards Google and Gmail like a bull on acid. And now, already, we read about how Google are planning to unveil social functionality in Gmail, bringing together status updates and other services like YouTube and Picasa to some sort of more open version of Facebook. It [...]
What do you think? Me, I kind of like it. Even though the story is a bit cheesy, the style is perfect for people to remash and make their own versions. I bet we’ll see a ton of these. Simple, yet strategically smart. Read Google’s explanation for this unexpected Super Bowl stunt here. Like Danny [...]
Facemail! The other day, rumors started surfacing that Facebook are planning a fully fledged Email-product. That’s right, a Facemail with POP/IMAP-support and everything. It will basically replace Facebook’s standard messaging functionality with a beefed combo that does everything Facebook messages AND Gmail combined does today. [Edit: Today I started typing a name to send a [...]
“How Do You Define Social Media?” I got the question from a client in a meeting the other day: “How do you define social media?” I haven’t thought about that question for a while now since it’s such an integrated part of my reality, both on and off duty, but now that I got the [...]
Every now and then I’m criticized for being too hard on the Swedish advertising business. And sure, I have criticized agencies here for not understanding search marketing, for being ten years behind when it comes to web development and for being so blinded by YouTube views that they forget relevance and the client’s bottom line. [...]
Ingredients 1 Latest version Google Apps/Docs with the new file upload feature 1 Google API for uploading files to Apps/Docs 1 HTML5 coder 1 C# OSX/iPhone coder 1 Windows application coder 1 New Google App Store Instructions Step 1: Use your HTML5 web interface programmer to create a nice Docs/Apps-add on with drag-n-drop-functionality, Google Calendars [...]