The Strength of Clarity, Honesty, and Triangular Shapes

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15 years ago, the current leader of the Social Democrat party, Mona Sahlin, was caught using the tax payers’ money via the government credit card for buying private things like chocolate and rental cars, even making occasional cash withdrawals. Making matters worse, it seemed like she had been systematic about this with 16 transactions over […]

Bigger Than I’ve Ever Been

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(Photo by @PeterRosdahl) Yesterday I was doing a live interview at the Creative Clash sessions in Malmö. Usually, I try to to be the girl with the sledgehammer and the red shorts from the Mac 1984 commercial, fighting the biggies, but here I came across more as Big Blue I guess. At least visually 🙂

How To Waste Tax Money 101

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Sometimes you see incredibly stupid moves being pulled in our business. And I mean INCREDIBLY, but the cringe factor of this latest stunt is just off the charts. In an effort to “renew” Sveriges Radio (Swedish public service radio), somebody (apparently with zero URL-strategy know-how) came up with the brilliant idea to change the classic […]

Why Advertising Agencies Rule

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Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that […]

Sleepless In Stumptown

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At the Honesty office in Stockholm we have an “ex”-barista working. Arvid doesn’t actually work as a barista at Honesty (he’s an amazing assistant instead), but he’s a coffee nerd to the core with, among other things, a national barista championship silver medal under his belt. Anyway – he knows coffee. When I told Arvid […]

There is No Impressive Advertising

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The other day I got the question if I could show some examples of good advertising. I had a hard time answering that question, and that got me thinking – am I not impressed by ANY advertising? Of course I am, but good advertising is completely uninteresting if it’s not put in context. My answer […]

Be More Efficient: Euforia Day Planning 101

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Man, it feels like I’m flying back and forth to Gothenburg like a ping pong ball. It’s really a nice city though, so I can’t complain. Now I’m back down here again, and I’m stealing a few minutes from my beauty sleep to hang out with you, dear reader, before heading off to bed. And […]