Targets Don’t Love, Communities Do Let’s assume for a moment that there is no such thing as a target audience for a brand. Let’s assume that there is a community instead, in which a brand, a supplier of a product or service, has a certain place. In this community, people exchange value. If somebody only […]
We’ve talked earlier here about Google and how I believe that their dominant position is not forever. With the introduction of the new Facebook functionality with lowered barriers for “liking” sites, Facebook sails up as a real threat to Google’s dominance in search. In essence, Facebooks sheer volume of “mini-reviews” of websites will give them […]
We’re moving out of the original Honesty garage office (or the second office if you count the Kungsgatan aquarium space) this coming weekend. It’s getting a bit crammed here (really?). This is what the main workspace looks like when about 80% of us are present. Claustrophobic but cozy. I guess.
Relax and Snap! In martial arts, you quickly learn that a lot of the power in a punch comes from being relaxed. At the very end of the punch, you tense up and deliver the snap that sends your opponent into orbit. The same goes for the defensive side of martial arts. By being relaxed, […]
One of the major benefits of my line of work is that I get to work with a lot of amazing people from all over the world. They are consultants, designers, copywriters, strategists, marketing managers, logistics experts, event people, translators, web developers and all kinds of other specialists. Here are three of the more impressive […]
We’re on a bit of a hiring streak at the agency. For a while now we’ve been on the look out for an art director with amazing designer skills and a production manager / producer. We’ve also been scouting for a project manager and a strategist. And now we’ve come about half way. Last Thursday, […]
As you may know if you’re reading this blog every now and then, I can sometimes be quite critical of how agencies do not make use of the ecosystem of the web (primarily activity usefulness and search). And even though I may not be able to contain myself in the future, I will try to […]