We’ve been working with Halebop for few months now and over time quite a few people have asked me about the diversity in the communication, especially when it comes to the films. “They keep changing all the time, so how do you phrase the actual concept?” has been a common question. My answer is “does […]
Speaking of helmets, try this one on for size. Oh, how I love passionate people who actually do things.
Kid Chameleon Intro from Phoenix 01/06/11 from Matt Loniero on Vimeo. Call me a nerd, but Kid Chameleon’s Mac-head helmet, made from an old Mac, a motorcycle helmet and an iPad, is one of the coolest and most ingenious art pieces I’ve seen in a while. It’s one of those ideas that I wish I […]
On Valentine’s Day 2009, Saturday February 14 at 17:01, I sent out the following tweet to the world: “I’ve now left the agency (VML). Very exciting things in the making”. The agency was Verymuchlogo McCann, and next month this tweet is will be exactly 2 years old. If you look at the timeline of Honesty […]
My brother Mikael also left another (and more off topic) comment on my app store post that I think deserves to be a post in its own right. Enjoy: Please zoom in (click to zoom) and take a look at the Spectrum keyboard, and the brilliance of Sir Clive Sinclair. All the commands and keywords […]
Let’s say I run an advertising agency (Oh I do? Whaddayaknow!) and have 10 people who need to run Adobe Creative Suite. I would love it if there was a distinct identity that I could assign that license to (or revoke one from), an identity which people would be reluctant to share with anyone else, […]
I just had a brief discussion with my brother about the Mac app store post I wrote the other day. Being the mega techie of the family, he has been a heavy Linux-user for a long time, and these were his comments: A system similar to the app store has been around in the Linux […]
The Mac App store just hit us like a bolt of lightning and even though I knew it was coming, seeing it in reality still surprised me and reinforced even further my religious belief in what I call The Number One Rule of Business. To explain I’ll take this opportunity to share something from my […]