I got an email this morning from Jung Von Matt Stockholm asking me to check out their new “optimized” site in the wake of the Lowe Brindfors debacle a couple of weeks back. I really don’t intend to take on the role of advertising agency website critic, but since they asked, and since I like the guys at JvM, why not give it a go.
The site is another in the long line of WordPress installations showing up lately in the advertising world, like Farfar and Great Works for instance. And really – why do anything else? WP has become a kick ass back end. This one is also a very pretty WP-installation design-wise. I’m not absolutely sure about the usability flow for this particular design, but that could be just me.
The reason (i figure) that I got the email however is to check it out SEO-wise. Now – first off, I want to be clear that I am by no means an SEO expert. I am interested, and I do have a solid technical background, but let’s be humble and bring in the real Michael Jordan’s of SEO, because I do pride myself in understanding how to bring in the right people. After consulting one of my favorite SEO-experts Simon Sundén, these are some of the quick pointers one would like to fix, even though this site is playing in a completely different league than the all-Flash agency sites we have discussed here earlier. The following are just examples that popped up after five minutes of analysis and discussion during lunch, but feel free to continue in the comments or hire us for a complete audit. 
Just-Fix-It-List for JvM
- No H1′s or H2′s. Only H3′s here and there.
- Non-optimal URL-structure.
- Missing desriptions on many pages.
- Titel on the following pages shouldn’t be “Work”: http://www.jungvonmatt.se/work/?id=69
- There is a sitemap, but the case-pages are missing: http://www.jungvonmatt.se/sitemap.xml
- Lots of old pages 404′d and not redirected: http://www.google.se/search?hl=sv&q=site%3Ajvm.se (Example: http://www.jvm.se/projects/unicef)
That said, it’s still a good effort! Congratulations on your WP-site!
By the way – for those of you who think I hate Flash per se, here is one site which uses Flash very well, and where it is motivated to use Flash (it’s a design hotel). Simon also wrote a great post about this today.
{ 3 comments… read them below or add one }
Many thanks for your expertise Walter, much appreciated!
In fact, we're currently working on a solution for the points you mentioned. Some of the things are fixable straight away, some may take a while.
/ Leon @ Jung von Matt Stockholm
As you mentioned, it's still in a whole different league than Lowe Brindfors and other advertising agencies. I frankly think they did a good job!
Well done Jung von Matt. Big leap forward for ad agencies!
Do you have any quick tips on SEO for blogs?