http://walternaeslund.com/a-wrap-up-of-todays-guldaggsseminarier/ Walter Naeslund. Founder and CEO of The Advertising Agency Honesty. Professional Speaker. Sat, 17 Dec 2011 23:17:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://walternaeslund.com/a-wrap-up-of-todays-guldaggsseminarier/comment-page-1/#comment-695 Matthieu Mon, 30 Mar 2009 19:28:32 +0000 http://walternaeslund.com/a-wrap-up-of-todays-guldaggsseminarier/#comment-695 The second hour of "Varumärket i en förändrad medievärld" was even worse. At least, Wahlund's talk was some kind of Branding 101 from a few years ago. What followed was a debate were we heard things like "no, internet is not a hot for advertising, it's not always bad that consumers can freely discuss about brands"... but what really made me jump from my chair was then one of the debaters said (and everyone else seemed to agree) that there were circa 5 negative messages about a given brand for only one positive message on internet. They were focusing on the "dangers" of talkative disappointed consumers, not on the possibilities to talk with people. So, consider you spared 1 hour of your life this afternoon. The second hour of “Varumärket i en förändrad medievärld” was even worse. At least, Wahlund’s talk was some kind of Branding 101 from a few years ago. What followed was a debate were we heard things like “no, internet is not a hot for advertising, it’s not always bad that consumers can freely discuss about brands”… but what really made me jump from my chair was then one of the debaters said (and everyone else seemed to agree) that there were circa 5 negative messages about a given brand for only one positive message on internet. They were focusing on the “dangers” of talkative disappointed consumers, not on the possibilities to talk with people.
So, consider you spared 1 hour of your life this afternoon.

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