Welcome to the blog and website of Walter Naeslund, an ex-engineer turned ad man. I work as CEO of the advertising agency Honesty, a company I founded in 2009 which has since become a thriving outfit of around 25 employees. I've been interested in digital communication since childhood (starting with a BBS in the 80's) and believe that we are now approaching a point in time where the word "digital" is becoming obsolete. My academic background includes an M.Sc. in Media Technology from Linköping Institute of Technology, business school at Lund University and 2 years of ad school at Berghs School of Communication where I studied to become a copywriter. Read more on LinkedIn for details.