About Walter Naeslund
Welcome to my blog! I’ve been in the trenches of digital communication since the late 80’s when me and my older brother ran a BBS out of our home in the suburbs of Stockholm. Now, 20 years later, the world of digital is mainstream, nerds are cool (thank god), and gadgets that were beyond our wildest imagination back then are literally in everybody’s pocket. Life is good.
In February 2009 I started working on a project to create a brand new kind of reklambyrå, which is the Swedish word for advertising agency. The world was obviously turning transparent, information distribution monopolies were crumbling, and brand privacy was breaking down. It would no longer be good strategy to bend the truth, silence unsatisfied customers with superior communications firepower, or quiet things down by remaining silent. Congruency in all actions taken by the different representations of the brand would be key, and no agency I knew of could deliver such congruency in everything from television and print, to product development, customer relations, digital presence and SEO. There was room for an agency like that, and I wanted to humbly create that agency. Naming the agency was the easiest part. This Stockholm based advertising agency, a communications agency for the age of transparency, would have to be called Honesty.
Before starting on the Honesty project, I had worked with trend analysis, brand identity consulting, advertising (both as strategist and creative), and communications strategy with focus on social media for clients ranging from WeSC, Propellerhead and Spotify to, ICA, OLW, Cloetta Fazer, Intrum Justitia, The Swedish Childhood Cancer Foundation, and many others. I had also spent quite a bit of time in the television industry.
My education includes a Master of Science degree in media technology from Linköping Institute of Technology, business and economics from Lund University, and two years of advertising & copywriting from Berghs School of Communication. I also treasure my shelf of psychology literature which I have fallen in love with on my own.
Public speaking is a passion of mine, and something that I also consider my job alongside running the agency. My talks are mostly on social media, communications strategy, brand identity, and communication trends. Many of my talks are for different companies, but I have also lectured at schools like Stockholm School of Economics, Berghs School of Communication, and Hyper Island; and conferences such as Esomar WM3 Conference in Stockholm, the Bring Dialogue Conference in Strömstad, and SEMPL 12 in Slovenia.
And this is my blog. I started out writing it to structure my thoughts on these topics, but I’m glad to see that some of you also find it valuable. I’ll keep at it as long as it’s fun. Ultimately, this blog is written by me for me.
Similar Posts:
-
Lotta Ekberg
