Kicking back in the couch at my mother in law’s place (well… we’re not married, but my girlfriend’s mom’s place) watching “When a Man Loves a Woman“. Don’t know if you’ve seen the movie, but it’s a kind of a sad story about a woman who’s an alcoholic and her family. A sad but good movie.
But wait a minute. What the hell is going on in the ad breaks? Both Smirnoff and Absolut are pumping vodka ads! In a sad movie about an alcoholic. A movie so tear-jerking that I’m basically starting to consider never to touch even a single cocktail again, and we are now anchoring that feeling to these two vodka brands. And they’re paying for it to happen.
Who the hell placed those ads there? And who persuaded Absolute and Smirnoff to pay for those slots? Somebody should be fired.
Similar Posts:
- Awesome Red Bull Idea, Lars Berghe, Murketing, And Alignvertising
- Google’s Mix and Match Naming Process
- Brand Attraction
- 7 Point Improvement Plan for The iPad
- The Very Best of Social Web Camp. And a Bus Crash.
