Comments on: Absolute Disaster http://walternaeslund.com/absolute-disaster/ Walter Naeslund. Founder and CEO of The Advertising Agency Honesty. Professional Speaker. Wed, 25 Apr 2012 05:00:35 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Anders Flodqvist http://walternaeslund.com/absolute-disaster/comment-page-1/#comment-5048 Anders Flodqvist Wed, 30 Dec 2009 15:17:06 +0000 http://walternaeslund.com/absolute-disaster/#comment-5048 A good example of when it isn't very good to let money do the talking. I'm fully convinced that numbers in a lot of cases overrules communication strategies simply because it looks good in some statistics somewhere. Statistics shouldn't be neglected, it can be a very good tool indeed, but used without human judgements and qualitative analysis's statistics can also do damage whereas it can point out good solutions on paper (in this case for example perhaps the statistics shows good numbers of viewers that time of day?) that isn't put into an analysis of the situation as a whole. There really is a lot of bad decisions being made in the world today, and advertising isn't any protected area against those bad decisions. A good example of when it isn’t very good to let money do the talking. I’m fully convinced that numbers in a lot of cases overrules communication strategies simply because it looks good in some statistics somewhere. Statistics shouldn’t be neglected, it can be a very good tool indeed, but used without human judgements and qualitative analysis’s statistics can also do damage whereas it can point out good solutions on paper (in this case for example perhaps the statistics shows good numbers of viewers that time of day?) that isn’t put into an analysis of the situation as a whole.

There really is a lot of bad decisions being made in the world today, and advertising isn’t any protected area against those bad decisions.

]]> By: Matthieu http://walternaeslund.com/absolute-disaster/comment-page-1/#comment-5034 Matthieu Tue, 29 Dec 2009 23:10:25 +0000 http://walternaeslund.com/absolute-disaster/#comment-5034 Very bad timing indeed. Either incompetence or cynism. The whole EU should adopt the french "loi Évin": http://en.wikipedia.org/wiki/Loi_Evin Very bad timing indeed. Either incompetence or cynism.
The whole EU should adopt the french “loi Évin”: http://en.wikipedia.org/wiki/Loi_Evin

]]> By: Arvid N http://walternaeslund.com/absolute-disaster/comment-page-1/#comment-5033 Arvid N Tue, 29 Dec 2009 22:43:12 +0000 http://walternaeslund.com/absolute-disaster/#comment-5033 Chances are: http://bit.ly/7RlXnf Chances are: http://bit.ly/7RlXnf

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