Oh the amazing fans of Halebop! A couple of weeks ago we launched the new communications concept for the Swedish youth mobile network Halebop. The concept is all about unpretentious anti-advertising and playfulness; about leaving an open invitation to participate, not by saying it, but by conveying it in the way we speak and look. And, of course, by having our own gang sign.
And now people are starting to take Halebop up on that invitation. Here are just some examples of all the spoofs we’re seeing out there.