Oh the amazing fans of Halebop! A couple of weeks ago we launched the new communications concept for the Swedish youth mobile network Halebop. The concept is all about unpretentious anti-advertising and playfulness; about leaving an open invitation to participate, not by saying it, but by conveying it in the way we speak and look. And, of course, by having our own gang sign. 🙂
And now people are starting to take Halebop up on that invitation. Here are just some examples of all the spoofs we’re seeing out there.
First two of the original films:
And some of the spoofs (first one is my favorite. Lol!):
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.