Another day at the office.

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Today was a day of production. Not the kind where you run around on set shouting in a megaphone, or passionately discussing camera angles and styling. No. This day was about sitting down, with my dying Powerbook (yes, not Mac Book) in my lap, writing. And writing. And writing.

I’ve written basically two things. One first draft of a brand platform and one brief of management of creatives. (Yes, I know I’m a creative myself. Life’s tough sometimes).

Anyway. Now I’m completely square eyed but happy and is slowly trying to get enough energy flowing to drag my behind out to dinner with some colleagues and something involving Wyclef Jean. I have no idea what.

Talk to you soon!

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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