One Thing That Makes Me Sad

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Cyber-bullying is something that really makes me sad. People who sit behind their screens, probably miserable themselves, trying to be as mean as possible and as hurtful as possible towards others. With Halebop, we got to see this first hand as one of our stars (a girl singning) was so ill treated that we decided […]

3 Top Secrets Behind Honesty’s Success

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Starting an advertising agency from scratch with no money and making it successful is not easy, but there are some tricks that have been key for us, and that you can proudly steal for your own business or career: 1. Have a “Why” This is much like having faith in a religion. Know what is […]

Honesty New Swedish Agency for Media Markt

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Last week I wrote here about how much I love hotels and how amazing it was to finally get to work with an entire chain of hotels when Honesty won the account as Nordic lead agency for Scandic. This week it’s my great pleasure to announce that we’ve also won the Media Markt account for […]

Honesty in a Box Lecture 2

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I’m at Berghs School of Communication preparing myself for lecture #2 in the 30-hour Honesty in a Box course that we’re doing for the Interactive Communications class. I left this school in 2007, and it’s pretty nostalgic actually sitting here eating the same ham&cheese(&mustard)-sandwiches that ran up to class with in a napkin every morning […]

Audio Pro Rocks

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One of my favorite brands is the Swedish hifi-brand Audio Pro. They create these amazing products of which the wireless LV-series is my favorite. Design-wise they are simplistic enough with white or black leather covers, and they sound amazing. Especially the biggest LV3s that deliver amazing sound quality on their own. The price tag is […]

Honesty New Nordic Lead Agency For Scandic

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Those of you who have followed this blog for a while know about my love for hotels like Ace and Michelberger, and hotels in general for that matter. And now, finally, I and my agency Honesty get to work with an entire chain of hotels! After a demanding pitch, the hotel chain Scandic selected Honesty […]

Learn All The Secrets of Honesty in 30 Hours

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  Tomorrow, I’m going back to school heading our new 30 hour-course “Honesty in a Box”, a course which contains all the secrets of Honesty’s journey from being literally nothing to sailing up as Sweden’s most rapidly growing agency. I’ve always loved packaging knowledge and I’m really excited about this course. It really wasn’t that […]

Honesty Part 5: A Snapshot From The Present

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I‘ve talked a lot about the history of Honesty, but here is a snapshop from the present. Or more specifically, this weekend. We’ve been working crazy weeks, pitching like mad and hiring a bunch of brilliant people. After last week’s win with the Fisherman’s Friend account, we threw a party at the office. We have […]

Fisherman’s Friend to Honesty!

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I‘m always really proud of Honesty, but today I went to work ever so slightly more proud than usual after being awarded the business of true classic – Fisherman’s Friend. The world famous lozenge brand Fisherman’s Friend chose Honesty as their lead agency for the Swedish market after at pitch, and to tell you the […]

Honesty Part 4 – The Secret Recipe of Honesty

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From starting Honesty AB on Valentine’s Day 2009, I worked alone for 8 months before the first new partners came into the agency. During that time I conducted what I think today is the most important work I’ve done at the agency: finding the right people to run it. An advertising agency is made up […]

A Year of Love and Two Years of Honesty

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When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there […]