Big Screen TV Just Took on a New Meaning

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I have this space in the office where I thought it would be great with a big projector screen. I figured we might as well get a really big one so that we’d have a really nice backdrop for presentations, lectures, cinema nights and, of course, XBOX-sessions!

Since we have a beautiful piece of graffiti on that wall today an electric roll-up screen would be perfect so that we could use the screen for projections and then just roll it up so that it doesn’t cover our art. Great idea.

Until we got this behemoth delivered.

The tube you see down there contains our new projector screen. It’s 6.5 meters wide. It weighs 180 kg. And it’s downstairs. Houston, we have a problem.

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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