An email dropped in from a Jack in LA. Jack wants to start an ad agency and wanted to know a few things about my journey. I thought I’d share my answers with all of you on the blog, so I picked up my MacBook and went down to the dock to write this to […]
Sweden. Birthplace of Spotify, Skype, iZettle, Minecraft/Mojang, Dice, Tictail and many others; an amazing fountainhead of innovation in relation to its size. You would think that a company like Uber, after having launched successfully in 30 or so countries would be extremely well received in a country like this one. And it was. Uber grew […]
There is something about Twitter’s new video sharing app Vine that appeals to me. With Vine you share 6-second video clips that loop; perfect for cute baby videos, stumbling puppies and other world changing events that feed the re-tweet beast. I think it might take off. The only thing that bothers me is that there […]
The first time I heard of Uber I was overjoyed. I’ve felt for a while that the taxi system is long overdue for an upgrade and that the tools are certainly here to make it happen. I’ve even had a few taxi-related ideas penned down in my idea-notebook that I could now retire thanks to […]
This morning I poured a cup of coffee and opened up Dagens Industri. “Tough year awaits advertising agencies” it said in bold letters across the front page. And I’m sure that’s true. But why have this “glass half empty”-attitude on such a beautiful morning. Why not write “Big opportunities in store for alert advertising agencies” […]
Today we’re upgrading Honesty 1.0 to version 2.0, and in doing so we remove all digital roles from the agency. It just doesn’t make sense anymore to have separate staff to handle a separate area which is inherently impossible to separate from anything else. Instead, all roles at the agency will approach their work from […]
Last week we received our first batch of Honesty Roast coffee, the first in our series of Honesty-products. We felt that the pod-coffee that we had before, while practical and ok-tasting, was soulless and dull and that we needed to do something about it. We set out in search for the best brewing equipment on […]
Game day. After a good breakfast at the Hyatt Grand we head down to a garage that is just jam-packed with premium Audis, most by my estimate setting you back upwards of €100000 if you’d be interested in one. For this mornings drive out the the race track we are given the keys to brand […]
I have a feeling the S8 will become a favorite. We’re talking about a car the size of a limousine that will leave a Porsche behind when the lights turn green. 0-100 in 4.1 seconds here:
One nice thing about going to a car event is that they pick you up at the airport in… well… nice cars. In this case an A8L Limosuine.
Ok. So I just boarded the plane to Berlin. I’m on my way down for the premiere of the new super fast S6, S7 and S8 models, and we are not going down just to look. Or even to test drive on the streets. We are going down to Berlin to drive these monsters on […]
I’ll leave the office for a couple of days for a very exciting trip to Berlin. I’ll let you in on more of the details tomorrow. I’m super duper excited! Here’s a little clue for ya: Take care of the office for me while I’m gone, ok? Thanks. Auf wiedersehen.
Yesterday, October 1 2012, was a big day. It was the 3-year anniversary of my first partners Martin & Petrus joining Honesty (Emil, who is also in the picture above joined a soon afterwards after working at Tele 2 for a while after leaving McCann). Up until this point, the Honesty brand had gathered a fair amount […]
I left my credit card behind in the machine when parking my car this morning. I didn’t get further than a hundred or so meters before my iPhone started ringing. There was a kind man on the other end telling me that I had left my card in the machine. I turned around and got […]
Sure, I chuckled a bit when I saw that Apple had given a name to their hugely annoying new charger format for the MacBook-line of computers. Only Apple can turn the realization that they made the previous MagSafe charger too big into a new-and-improved MagSafe 2. Now they are repeating that move with the new […]
I read in Dagens Industri this morning about where television is headed. It certainly is an interesting situation right now where traditional television is making more money than ever while everybody knows that things are changing rapidly. But what exactly is changing, and why exactly are the big traditional television companies making more money than […]
I have this space in the office where I thought it would be great with a big projector screen. I figured we might as well get a really big one so that we’d have a really nice backdrop for presentations, lectures, cinema nights and, of course, XBOX-sessions! Since we have a beautiful piece of graffiti […]
It’s been a while since I gave you an update about the progress of Honesty. In fact I haven’t written much over the course of the past year at all. But it’s been one crazy year. First, and most importantly, I’ve become a father of a little boy called Marc. That, of course, changed everything […]
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.