Like I said, seminars are getting better. The R/GA one about Nike+ and three other Nike projects was interesting. Though perhaps a bit shallow (hey, they only had 45 minutes), their projects are impressive. 
For the sheer scale of it, The Human Race-project is also interesting, gathering 1 million people to run on one single day.
The Nike ID-project was nicely executed, but it really didn’t get my juices flowing. I’ve seen it before.
Most interesting to me was their new Ballers Network project, which can most accurately be described as NIke+ for basketball. Cool.
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