As Spotify launched their iPhone app, the crowd cheered. The talented SEO-expert (and comedian) Simon Sundén publishes the follwing graph of Spotify Premium sales that went viral amongst us nerds. Half us us thought is was true, and who knows, it may be. But even if this graphic joke isn’t true, it illustrates something quiet […]
When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from […]
A couple of days ago I was contacted by students at Hyper Island for an interview about the future of digital communication. Here are their questions and my answers: 1. What do you think will happen in the future regarding digital media? For example real time applications, Flash, Adobe Scene 7, Motion Graphics, Mashups? Innovation […]
When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer: And by the […]
At the Esomar WM3 Conference the other day, I got a question about copyright: “But what about the rights of the artists? Do they not have the right to make money off of their work?” My answer was that the business model needs to change in a way so that digitally replicable products are considered […]
In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets […]
Finally it happened. Spotify released libspotify, thereby making it possible to develop third party applications to interact with the Spotify platform. I know we’ve all been talking about it since the start, and that it has been a long time ambition, but we were never quite sure if they would make the move or when. […]
We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite […]
OMG. Reading this mornings newspaper, I get the same vibe as when I hear about bullying in schoolyards, or when I listen to Philip Zimbardo talking about evil at TED.com – “if we attack in a group, we all get away with it”. Earbooks, Storyside, Piratförlaget, Bonnier Audio, and Norstedts have decided to take advantage […]
I‘ve written quite a bit about the Pirate Bay trials and how the music industry is undermining itself and its own business. As of tomorrow we have a new law in Sweden, the IPRED-law, allowing copyright holders to go after downloading youngsters. Any such attempt is of course entirely in vain. I’ve written about it […]
I took this picture today on my way out to lunch. It requires you to understand Swedish, but if you do, it’s quite funny. :).
The mobile telephony operator Telenor are being threatened by IFPI that they’re going to be taken to court if they don’t block The Pirate Bay for their customers. I guess taking TPB themselves to court is one thing (though counter productive), but taking Telenor to court? It will be interesting to see how far IFPI […]
Just to clarify, there seems to have been some confusion, I’m not on the side of The Pirate Bay, I’m on the side of evolution.
I‘m not so sure record labels have a role anymore though. Artists need production, distribution and marketing. Production is cheap and easy today. Perhaps this “new production” will change the sound in some direction, but just like there is a sound of the 70’s for instance, this will be the sound of today. Distribution will […]
The discussion about Spotsave, an unauthorized program which lets you save Spotify songs to your harddrive, is pretty intense on the net right now. I think it highlights something very important – that Spotify is fairly immune to this type of thing. Here is why: Since Spotify, unlike iTunes Store for instance, contributes REAL VALUE […]
In an account of the Pirate Bay trials by Dagens Nyheter, Peter Althin, Peter Sundes lawyer asks IFPI’s chairman and CEO John Kennedy whether Kennedy really claims that everyone who illegally downloaded a record would have bought it if it wasn’t available at sites like Pirate Bay. Kennedy answers yes to this question. I can’t […]
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.