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Honesty Now Selling Advertising and Coffee

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Last week we received our first batch of Honesty Roast coffee, the first in our series of Honesty-products. We felt that the pod-coffee that we had before, while practical and ok-tasting, was soulless and dull and that we needed to do something about it. We set out in search for the best brewing equipment on […]

How Responsive Design Saved My Credit Card

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I left my credit card behind in the machine when parking my car this morning. I didn’t get further than a hundred or so meters before my iPhone started ringing. There was a kind man on the other end telling me that I had left my card in the machine. I turned around and got […]

Red Haired Iron Lady Designer to Honesty

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We’re on a bit of a hiring streak at the agency. For a while now we’ve been on the look out for an art director with amazing designer skills and a production manager / producer. We’ve also been scouting for a project manager and a strategist. And now we’ve come about half way. Last Thursday, […]

Give Hope for The Childhood Cancer Foundation Launched

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Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

The Beautiful Fashion Tale Magazine

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I really like the new Fashion Tale Magazine. Beautiful photography, interesting models, superb fashion sense all around. They also have the entire thing on the web for your browsing pleasure. Beautiful work, and hats of to Creative Director Carl Wahlström and Art Director Hanna Hedman. (I capitalized their titles on purpose).

 
About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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