Sweden. Birthplace of Spotify, Skype, iZettle, Minecraft/Mojang, Dice, Tictail and many others; an amazing fountainhead of innovation in relation to its size. You would think that a company like Uber, after having launched successfully in 30 or so countries would be extremely well received in a country like this one. And it was. Uber grew […]
The first time I heard of Uber I was overjoyed. I’ve felt for a while that the taxi system is long overdue for an upgrade and that the tools are certainly here to make it happen. I’ve even had a few taxi-related ideas penned down in my idea-notebook that I could now retire thanks to […]
Yesterday, October 1 2012, was a big day. It was the 3-year anniversary of my first partners Martin & Petrus joining Honesty (Emil, who is also in the picture above joined a soon afterwards after working at Tele 2 for a while after leaving McCann). Up until this point, the Honesty brand had gathered a fair amount […]
In only a few hours Tictail will launch their public beta. Make sure you sign up for one of those beta invites if your in the least interested in e-commerce. To me it’s looks revolutionary. Suddenly it’s not just that you can set up an e-store really fast (no, REALLY), but that somebody that is […]
You could define artistry as “conveying information in creative ways”. Bad artistry does this without evoking much emotion, while great artistry shortcuts its way into our minds by provoking powerful emotional responses in us. It’s no coincidence that deviant art has always scared people in power. To this day we still have countries in the […]
Last night was very much like the climax of a high school movie. At the Golden Egg Awards two years ago, I remember looking down at the entrance of the show from the window of Honesty’s first office on Hötorget and seeing all the real agencies walking into the show all dressed up. I felt […]
It’s funny how things can look so different from the inside and the outside. For me, the entrepreneurship project Honesty has been a fairly long journey since Valentine’s Day of 2009 until now. Over the course of more than two years, it has been about survival (first), signing the right people (second), finding clients (third), […]
Those of you who have followed this blog for a while know about my love for hotels like Ace and Michelberger, and hotels in general for that matter. And now, finally, I and my agency Honesty get to work with an entire chain of hotels! After a demanding pitch, the hotel chain Scandic selected Honesty […]
Tomorrow, I’m going back to school heading our new 30 hour-course “Honesty in a Box”, a course which contains all the secrets of Honesty’s journey from being literally nothing to sailing up as Sweden’s most rapidly growing agency. I’ve always loved packaging knowledge and I’m really excited about this course. It really wasn’t that […]
From starting Honesty AB on Valentine’s Day 2009, I worked alone for 8 months before the first new partners came into the agency. During that time I conducted what I think today is the most important work I’ve done at the agency: finding the right people to run it. An advertising agency is made up […]
When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there […]
We’ve been working with Halebop for few months now and over time quite a few people have asked me about the diversity in the communication, especially when it comes to the films. “They keep changing all the time, so how do you phrase the actual concept?” has been a common question. My answer is “does […]
On Valentine’s Day 2009, Saturday February 14 at 17:01, I sent out the following tweet to the world: “I’ve now left the agency (VML). Very exciting things in the making”. The agency was Verymuchlogo McCann, and next month this tweet is will be exactly 2 years old. If you look at the timeline of Honesty […]
So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of […]
Fashion’s got a new face, and it’s Mike! Check it out and be inspired for Christmas! (Yeah yeah, I know it’s in Swedish, but you can still enjoy the styles.
Last friday we rolled out the the first christmas film for Halebop. After the first film with Baba, the dancing boy throwing a Halebop gang sign, Baba became an instant Halebop hero and in this new film he plays super serious drums over a super naive song about “Surfing in california”. My personal favorite. Check […]
Today we pulled the team together for a special event. We’ll let you in on the details soon! Stay tuned.
Oh the amazing fans of Halebop! A couple of weeks ago we launched the new communications concept for the Swedish youth mobile network Halebop. The concept is all about unpretentious anti-advertising and playfulness; about leaving an open invitation to participate, not by saying it, but by conveying it in the way we speak and look. […]
Last week we started rolling out the new concept for the Swedish youth mobile brand Halebop. The reactions that came back to us were as expected – mixed. It’s a love hate thing and very few inbetweens. And here’s a hint: Love-Hate-tension creates discussion. And what does it look like in concrete terms? Well – […]
How the hell can you end up in a seduction lecture, an emergency landing, a fire truck and an ambulance plane, all on the way to a client presentation? And can you still pull off the presentation? It sounds incredible, but this is that story: A few months ago one of our biggest clients asked […]
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.