The first time I heard of Uber I was overjoyed. I’ve felt for a while that the taxi system is long overdue for an upgrade and that the tools are certainly here to make it happen. I’ve even had a few taxi-related ideas penned down in my idea-notebook that I could now retire thanks to […]
Game day. After a good breakfast at the Hyatt Grand we head down to a garage that is just jam-packed with premium Audis, most by my estimate setting you back upwards of €100000 if you’d be interested in one. For this mornings drive out the the race track we are given the keys to brand […]
One nice thing about going to a car event is that they pick you up at the airport in… well… nice cars. In this case an A8L Limosuine.
Ok. So I just boarded the plane to Berlin. I’m on my way down for the premiere of the new super fast S6, S7 and S8 models, and we are not going down just to look. Or even to test drive on the streets. We are going down to Berlin to drive these monsters on […]
I’ll leave the office for a couple of days for a very exciting trip to Berlin. I’ll let you in on more of the details tomorrow. I’m super duper excited! Here’s a little clue for ya: Take care of the office for me while I’m gone, ok? Thanks. Auf wiedersehen.
They say you can get away with anything with a little charm. There is some truth to that. Of course we are all much more willing to cut a brand some more slack if we meet a really cool, charming and friendly person when something goes wrong and if that person treats us like royalty. […]
I‘m not picky when it comes to just sleeping – I can sleep in a closet – but I AM picky when it comes to giving a hotel a five star review. But this time I will. ACE Hotel i New York truly ROCKS! And why is that? Well – like they say, the devil […]
There are hotel rooms and there are Hotel Rooms. This is a Hotel Room. Last night I checked in to Scandic Opalen’s brand new top floor to work for a couple of days. The view from up here over Gothenburg is just stunning, and the room is brand spanking new. They have also placed the […]
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.