Sweden. Birthplace of Spotify, Skype, iZettle, Minecraft/Mojang, Dice, Tictail and many others; an amazing fountainhead of innovation in relation to its size. You would think that a company like Uber, after having launched successfully in 30 or so countries would be extremely well received in a country like this one. And it was. Uber grew […]
It was striking to see how confused the situation was at today’s panel discussions on press ethics and freedom of press in Almedalen (the Swedish political equivalent of Woodstock for you international readers). Lots of opinions floated around, many being quite valid. The problem was that they were trying to do something impossible in trying […]
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.