Tomorrow, I’m going back to school heading our new 30 hour-course “Honesty in a Box”, a course which contains all the secrets of Honesty’s journey from being literally nothing to sailing up as Sweden’s most rapidly growing agency. I’ve always loved packaging knowledge and I’m really excited about this course. It really wasn’t that [...]
THANK YOU BERLIN!!! I cried over the roar of electric guitars and a couple of hundred clapping media analysts. I had just taken a leaf from my good friend and mentor Magnus Lindkvist’s playbook and ended my Esomar WM3 presentation in Berlin with rocking to Ramones and Van Halen and smashing a ukulele on stage. [...]
One of the strangest and most amazing projects I’ve ever had land on my desk was to do a presidential campaign in the Philippines. We ended up not taking it on for practical reasons, but when something like that lands on your desk, you can’t just brush it off. You have to check it out. [...]
Man that was tough. I’ve been lucky to have been scheduled in the first slot of the day at most talks I’ve done so far, but today I got the very last slot. And it was crazy hot in Olympia’s Pillar Hall in London where my Marketing Week talk was scheduled. Some talks are easier [...]
Super happy to announce that I will be speaking at Marketing Week Live at Grand Hall Olympia in London next week June 29. Amazing gig that I’m really looking forward to. For some reason I’ve never had a chance to speak in England. I hope we have the same sense of humor. The topic of [...]
Jag brukar inte ladda upp hela föreläsningar, men idag ska jag göra ett undantag. Här kommer HELA min föreläsning i förförelsekonst från Berns i mars. Poppa lite popcorn och häng med på 45 minuter av förförelsekonst för marknadsförare. Marknadschefens grundkurs i förförelsekonst from Walter Naeslund on Vimeo.
One of the major benefits of my line of work is that I get to work with a lot of amazing people from all over the world. They are consultants, designers, copywriters, strategists, marketing managers, logistics experts, event people, translators, web developers and all kinds of other specialists. Here are three of the more impressive [...]
(Photo by @PeterRosdahl) Yesterday I was doing a live interview at the Creative Clash sessions in Malmö. Usually, I try to to be the girl with the sledgehammer and the red shorts from the Mac 1984 commercial, fighting the biggies, but here I came across more as Big Blue I guess. At least visually
Ah! The art of seduction! Today I’m giving a talk at The Conference at Berns in Stockholm on the art of seduction and it’s intimate connection to marketing. It’s a 30-minute talk, so the seduction advice as such is perhaps not all that advanced (super basic), but that is really not my point of the [...]
Here is a video that I’m posting simply because I want more people to see it. And listen to what Jamie Oliver has to say. And do something. I can’t believe how stupid we humans are sometimes, but at the same time, I can’t believe how easy this situation really is to turn around. Sure, [...]
Wow. My friend and mentor Magnus (@trendymagnus) just spoke at TED. I’m sorry, but this is as cool as it gets for any speaker. Read his backstage account on his blog. VERY cool. Looking forward to hearing the debrief on our Wednesday lunch Magnus.
It’s sunday, and perhaps you have 21 minutes to spare to experience one of the best talks I’ve heard? Well then – I give you the mother of Harry Potter, J.K. Rowling. J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo. Epic. And why is this speech so good? From beginning to end [...]
Tomorrow I go back to work again after the holidays. Or, well, technically I guess it is today since I can’t sleep and it’s early Monday already. I’m really excited about getting back on the horse though. There is much to do this year. A lot of things have changed in my work life since [...]
As I read my brilliant friend and mentor (at least I like to think so) Magnus Lindkvist’s new book “Everything We Know is Wrong – The Trendspotter’s Handbook”, I’m showered with interesting insights about the world, but also about myself and what I do for a living. On one level of course, I’m the hard [...]
Sometimes it says “inspirational speaker” on my invoices to clients. They want it that way for some kind of tax reasons, and I’m more than happy to help them with that. But also, I think that this service specification is quite accurate. I really believe that public speaking isn’t about information transfer at all – [...]
Life is like a box of chocolates, or is it? A box of chocolates is a pretty linear thing. Sure, you can vary the order of eating your precious sweets, but the direction and content of the box won’t change depending on what route you take. Life is not like that. This came to mind [...]
I just got an email from Slideshare.com stating the following: Hey walternaeslund! Your presentation is currently being featured on the SlideShare homepage by our editorial team. We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. Congratulations! Have a Great Day!, – the SlideShare [...]
Contrasts are what make life interesting. Yesterday I woke up here: …from the sound of sheep walking around outside my tent. Today I woke up and threw myself into a cab to Arlanda to fly off to Oslo and Strömstad for the Bring Dialogue Conference ’09. When I got here I realized I’d be staying [...]
Just delivered a 78 minute social media talk in Finland. Apparently somewhere close to the Russian border. I’m not sure. Slept all the way here. Now totally beat and desperately need to get some rest before the sauna madness starts, as it apparently usually does. I’ll write more about it later. Over and out.