Brand Spanking View

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There are hotel rooms and there are Hotel Rooms. This is a Hotel Room. Last night I checked in to Scandic Opalen’s brand new top floor to work for a couple of days. The view from up here over Gothenburg is just stunning, and the room is brand spanking new. They have also placed the […]

3 Best Headphones For Your Mobile Lifestyle

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I love headphones. Why? Two reasons. For one, they’re a crucial part of my mobile office working environment. In this respect my MacBook Pro and my headphones ARE my office. Second, I’ve grown up with music and there is just something about a good pair of headphones that is magical. It takes you inside the […]

ScribeFire is a Lasting Love

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I‘ve tried out plenty of blogging tools over the past couple of years. The only one that has really stuck for me is the Firefox-plugin ScribeFire. It’s quick, intuitive, practical, and has excellent WordPress integration (and Blogger-integration for that matter). It’s drag n’ drop-functionality for pictures is just perfect. I’m very picky, and I suggest […]


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Marty Neumeier is one of my favorite brand thinkers. His 2003 book The Brand Gap was a masterpiece in all it’s simplicity. Check out this presentation if you are to lazy to read: | View | Upload your own This years follow up ZAG is nothing less than brilliant. This book, sporting the best business […]

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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