The Honesty Story

After 2 Years and 2 Months Honesty is Finally is Real Agency

April 15, 2011

Last night was very much like the climax of a high school movie. At the Golden Egg Awards two years ago, I remember looking down at the entrance of the show from the window of Honesty’s first office on Hötorget and seeing all the real agencies walking into the show all dressed up. I felt [...]

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Neither Honesty Nor Anything Else is an Overnight Success

March 24, 2011

It’s funny how things can look so different from the inside and the outside. For me, the entrepreneurship project Honesty has been a fairly long journey since Valentine’s Day of 2009 until now. Over the course of more than two years, it has been about survival (first), signing the right people (second), finding clients (third), [...]

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Honesty New Nordic Lead Agency For Scandic

March 3, 2011

Those of you who have followed this blog for a while know about my love for hotels like Ace and Michelberger, and hotels in general for that matter. And now, finally, I and my agency Honesty get to work with an entire chain of hotels! After a demanding pitch, the hotel chain Scandic selected Honesty [...]

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Learn All The Secrets of Honesty in 30 Hours

February 28, 2011

  Tomorrow, I’m going back to school heading our new 30 hour-course “Honesty in a Box”, a course which contains all the secrets of Honesty’s journey from being literally nothing to sailing up as Sweden’s most rapidly growing agency. I’ve always loved packaging knowledge and I’m really excited about this course. It really wasn’t that [...]

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Honesty Part 4 – The Secret Recipe of Honesty

February 20, 2011

From starting Honesty AB on Valentine’s Day 2009, I worked alone for 8 months before the first new partners came into the agency. During that time I conducted what I think today is the most important work I’ve done at the agency: finding the right people to run it. An advertising agency is made up [...]

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