The Honesty Story

After 2 Years and 2 Months Honesty is Finally is Real Agency

April 15, 2011

Last night was very much like the climax of a high school movie. At the Golden Egg Awards two years ago, I remember looking down at the entrance of the show from the window of Honesty’s first office on Hötorget and seeing all the real agencies walking into the show all dressed up. I felt [...]

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Neither Honesty Nor Anything Else is an Overnight Success

March 24, 2011

It’s funny how things can look so different from the inside and the outside. For me, the entrepreneurship project Honesty has been a fairly long journey since Valentine’s Day of 2009 until now. Over the course of more than two years, it has been about survival (first), signing the right people (second), finding clients (third), [...]

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Honesty New Nordic Lead Agency For Scandic

March 3, 2011

Those of you who have followed this blog for a while know about my love for hotels like Ace and Michelberger, and hotels in general for that matter. And now, finally, I and my agency Honesty get to work with an entire chain of hotels! After a demanding pitch, the hotel chain Scandic selected Honesty [...]

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Learn All The Secrets of Honesty in 30 Hours

February 28, 2011

  Tomorrow, I’m going back to school heading our new 30 hour-course “Honesty in a Box”, a course which contains all the secrets of Honesty’s journey from being literally nothing to sailing up as Sweden’s most rapidly growing agency. I’ve always loved packaging knowledge and I’m really excited about this course. It really wasn’t that [...]

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Honesty Part 4 – The Secret Recipe of Honesty

February 20, 2011

From starting Honesty AB on Valentine’s Day 2009, I worked alone for 8 months before the first new partners came into the agency. During that time I conducted what I think today is the most important work I’ve done at the agency: finding the right people to run it. An advertising agency is made up [...]

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A Year of Love and Two Years of Honesty

February 14, 2011

When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there [...]

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Our New Halebop Film Has Been a Love Hate Thing. What Do You Think?

January 25, 2011

We’ve been working with Halebop for few months now and over time quite a few people have asked me about the diversity in the communication, especially when it comes to the films. “They keep changing all the time, so how do you phrase the actual concept?” has been a common question. My answer is “does [...]

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Honesty Part 3 – The First Few Days of a Brand New Advertising Agency

January 13, 2011

On Valentine’s Day 2009, Saturday February 14 at 17:01, I sent out the following tweet to the world: “I’ve now left the agency (VML). Very exciting things in the making”. The agency was Verymuchlogo McCann, and next month this tweet is will be exactly 2 years old. If you look at the timeline of Honesty [...]

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Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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Mike is Sweden’s New Fashion Face

November 29, 2010

Fashion’s got a new face, and it’s Mike! Check it out and be inspired for Christmas! (Yeah yeah, I know it’s in Swedish, but you can still enjoy the styles.

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Baba is Back!

November 28, 2010

Last friday we rolled out the the first christmas film for Halebop. After the first film with Baba, the dancing boy throwing a Halebop gang sign, Baba became an instant Halebop hero and in this new film he plays super serious drums over a super naive song about “Surfing in california”. My personal favorite. Check [...]

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Honesty Lunch!

November 11, 2010

Today we pulled the team together for a special event. We’ll let you in on the details soon! Stay tuned.

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Amazing Halebop Reactions Are Starting To Rain In On Us

October 28, 2010

Oh the amazing fans of Halebop! A couple of weeks ago we launched the new communications concept for the Swedish youth mobile network Halebop. The concept is all about unpretentious anti-advertising and playfulness; about leaving an open invitation to participate, not by saying it, but by conveying it in the way we speak and look. [...]

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Honesty’s New Concept for Halebop. Are You a Lover or Hater?

September 29, 2010

Last week we started rolling out the new concept for the Swedish youth mobile brand Halebop. The reactions that came back to us were as expected – mixed. It’s a love hate thing and very few inbetweens. And here’s a hint: Love-Hate-tension creates discussion. And what does it look like in concrete terms? Well – [...]

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True Story: We Survived an Emergency Landing and Went by Ambulance Plane to The Pitch

August 25, 2010

How the hell can you end up in a seduction lecture, an emergency landing, a fire truck and an ambulance plane, all on the way to a client presentation? And can you still pull off the presentation? It sounds incredible, but this is that story: A few months ago one of our biggest clients asked [...]

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The Pain of Being an Ad Man

August 18, 2010

Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

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Honesty’s Creative Directors Give a Rare Interview

June 3, 2010

Unlike me (note to self), Honesty’s two creative directors (and partners) are humble guys. They rarely speak to the press and prefer to close the door to their room, pour a cup of coffee, put their feet up on the table, and just churn out ideas like mad. That’s just how they are. But in [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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How To Cheat Your Client and Why You Shouldn’t

May 5, 2010

Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There [...]

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