An email dropped in from a Jack in LA. Jack wants to start an ad agency and wanted to know a few things about my journey. I thought I’d share my answers with all of you on the blog, so I picked up my MacBook and went down to the dock to write this to […]
Today we’re upgrading Honesty 1.0 to version 2.0, and in doing so we remove all digital roles from the agency. It just doesn’t make sense anymore to have separate staff to handle a separate area which is inherently impossible to separate from anything else. Instead, all roles at the agency will approach their work from […]
Last week we received our first batch of Honesty Roast coffee, the first in our series of Honesty-products. We felt that the pod-coffee that we had before, while practical and ok-tasting, was soulless and dull and that we needed to do something about it. We set out in search for the best brewing equipment on […]
I have this space in the office where I thought it would be great with a big projector screen. I figured we might as well get a really big one so that we’d have a really nice backdrop for presentations, lectures, cinema nights and, of course, XBOX-sessions! Since we have a beautiful piece of graffiti […]
It’s been a while since I gave you an update about the progress of Honesty. In fact I haven’t written much over the course of the past year at all. But it’s been one crazy year. First, and most importantly, I’ve become a father of a little boy called Marc. That, of course, changed everything […]
Last night was very much like the climax of a high school movie. At the Golden Egg Awards two years ago, I remember looking down at the entrance of the show from the window of Honesty’s first office on Hötorget and seeing all the real agencies walking into the show all dressed up. I felt […]
It’s funny how things can look so different from the inside and the outside. For me, the entrepreneurship project Honesty has been a fairly long journey since Valentine’s Day of 2009 until now. Over the course of more than two years, it has been about survival (first), signing the right people (second), finding clients (third), […]
Those of you who have followed this blog for a while know about my love for hotels like Ace and Michelberger, and hotels in general for that matter. And now, finally, I and my agency Honesty get to work with an entire chain of hotels! After a demanding pitch, the hotel chain Scandic selected Honesty […]
Tomorrow, I’m going back to school heading our new 30 hour-course “Honesty in a Box”, a course which contains all the secrets of Honesty’s journey from being literally nothing to sailing up as Sweden’s most rapidly growing agency. I’ve always loved packaging knowledge and I’m really excited about this course. It really wasn’t that […]
From starting Honesty AB on Valentine’s Day 2009, I worked alone for 8 months before the first new partners came into the agency. During that time I conducted what I think today is the most important work I’ve done at the agency: finding the right people to run it. An advertising agency is made up […]
When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there […]
We’ve been working with Halebop for few months now and over time quite a few people have asked me about the diversity in the communication, especially when it comes to the films. “They keep changing all the time, so how do you phrase the actual concept?” has been a common question. My answer is “does […]
On Valentine’s Day 2009, Saturday February 14 at 17:01, I sent out the following tweet to the world: “I’ve now left the agency (VML). Very exciting things in the making”. The agency was Verymuchlogo McCann, and next month this tweet is will be exactly 2 years old. If you look at the timeline of Honesty […]
So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of […]
Fashion’s got a new face, and it’s Mike! Check it out and be inspired for Christmas! (Yeah yeah, I know it’s in Swedish, but you can still enjoy the styles.
Last friday we rolled out the the first christmas film for Halebop. After the first film with Baba, the dancing boy throwing a Halebop gang sign, Baba became an instant Halebop hero and in this new film he plays super serious drums over a super naive song about “Surfing in california”. My personal favorite. Check […]
Today we pulled the team together for a special event. We’ll let you in on the details soon! Stay tuned.
Oh the amazing fans of Halebop! A couple of weeks ago we launched the new communications concept for the Swedish youth mobile network Halebop. The concept is all about unpretentious anti-advertising and playfulness; about leaving an open invitation to participate, not by saying it, but by conveying it in the way we speak and look. […]
Last week we started rolling out the new concept for the Swedish youth mobile brand Halebop. The reactions that came back to us were as expected – mixed. It’s a love hate thing and very few inbetweens. And here’s a hint: Love-Hate-tension creates discussion. And what does it look like in concrete terms? Well – […]
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.