How Responsive Design Saved My Credit Card

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I left my credit card behind in the machine when parking my car this morning. I didn’t get further than a hundred or so meters before my iPhone started ringing. There was a kind man on the other end telling me that I had left my card in the machine. I turned around and got […]

I Borrowed This Hyundai Genesis

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A few weeks ago I got a call from a friend asking me if I wanted to try out a car. – Well sure, I said, what kind of car? I have to admit I wasn’t overly excited when she told me it was a Hyundai. – It’s fun! she promised. This was the Hyundai […]

Revisiting Microsoft, Metro and Windows Phone 7

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I‘m out at Tech Days today to participate in Microsoft’s panel debate on future trends, I thought it could be nice to revisit a blog post I wrote last year in Redmond about my first thoughts on Microsoft’s new design language Metro. Since writing that post I’ve gotten some more hands on time with my […]

Fantastic In Flight Footage

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This amazing video makes me wonder why on earth airline commercials have to be so darn boring. There is just such amazing raw materials to work with. Just love what can be done with the GoPros and the Contours out there. Inspiring.

Viral by Simplicity, Unique By Zag!

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In my engineering days we spent quite a bit of time digging into information theory and entropy. In very simplified terms you can say that entropy works like this: The more unlikely an event is, the more information it contains. If an event is 100% likely, it contains absolutely no information (it’s just white on […]

Turning Love Into Money

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Social media is going out of fashion. Not really because there’s anything wrong with many-to-many media platforms. Quite the contrary in fact. These platforms represent enormous potential. No, instead it’s because of the misunderstanding of what this type of platform can be used for in our jobs as business consultants (Yes, that’s what we are. […]

Peeing on an Invitation For a Million Dollar Event

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We call them generation free, a blogging generation used to getting everything for free, from Champagne-laden store opening parties to trips and luxury goodie bags. In exchange brands get exposure in a post if they’re lucky, or at least the bloggers’ approval. Last week something happened that shocked generation free. The invitation to the youth […]

Brush Your Teeth And Design for The Google Man

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The human body. Such a marvel of engineering. We can do amazing stuff with this machine, things that are many times EXTREMELY difficult to mimic with any machine. If you only consider using the body as a physical tool we are amazing when it comes to detailed movement and interaction, walking upright och playing basketball. […]

Why Swedes Rock in Advertising Competitions

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Good morning Sweden! After 8 days of vacation (yes vacation!) in New York the cup is yet again filled to the brim with inspiration. New York will do that to you, and I think a lot of that has to do with the incredible diversity of the city. You can go knee-deep into different cultures, […]

How To Cheat Your Client and Why You Shouldn’t

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Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There […]

What Advertisers Can Learn From Two Janitors

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The subway suddenly stopped. Something had gone wrong with the signaling system and now we were stuck while waiting for everything to come back online. I’ve always liked observing other people, and now I really had the time to eavesdrop on people whom I might have otherwise missed. After being stuck for 10 minutes or […]

The Contribution Model of Thinking About Brands

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Targets Don’t Love, Communities Do Let’s assume for a moment that there is no such thing as a target audience for a brand. Let’s assume that there is a community instead, in which a brand, a supplier of a product or service, has a certain place. In this community, people exchange value. If somebody only […]

The Strength of Clarity, Honesty, and Triangular Shapes

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15 years ago, the current leader of the Social Democrat party, Mona Sahlin, was caught using the tax payers’ money via the government credit card for buying private things like chocolate and rental cars, even making occasional cash withdrawals. Making matters worse, it seemed like she had been systematic about this with 16 transactions over […]

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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