When I went to ad school, CP+B was considered the coolest kid in town. Only, they weren’t in our town. They were in Miami and Colorado. Today, it was announced that CP+B has bought the Swedish agency Daddy which will be rebranded as CP+B Europe and become the hub for European operations.
This means that the Gothenburg brand receives a new injection of cool-ad-town-serum. (No shadow over F&B and Goss), Sweden’s brand receives yet another digital boost (Though perhaps not as big as putting the Pirate Party in Brussels), and anyone working with Microsoft or Burger King in Europe is sweating right now.
Congrats to Daddy, and good luck. You won’t have a recruiting problem.
{ 0 comments… add one now }