I love seeing how campaigns take on their own life. How we create things where we don’t know exactly how people out there are going to transform or recreate them. Creating life.
Advertising is boring me to death, but communication is not. We are entering a new era. This time we truly are. Very few advertising agencies are staffed for this new era. They are short on psychology competence and (very large) organic systems thinking. There will still be a need for production companies, but the traditional advertising agency will be dividing up a much smaller cake.
These are so exciting times. I wish i didn’t need to sleep.
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.