Death By LEGO

I know that these are not new clips or anything, but they prove an interesting point. With “LEGO for adults”, a product that was originally intended for children expands its audience into a new category.

It fascinates us to see what some incredibly creative people have put together using LEGO, and it makes us want to try. It also strengthens the notion that LEGO induces creativity. So regardless if you are a tech-geek wanting to try and build these things, a parent who wants to help grow your children’s creativity, or (like us) just in love with ingenious toys, you are going to buy more LEGO. These ideas and films extend the target audience for LEGO while strengthening the brand for the core audience.

If this was a campaign of mine, there would be bragging.

And Estelle, please make room in our budget for a couple of thousand LEGO-bricks. We have a gun to build.

Tagged as: Brand, creativity, Estelle, Flash, Idea, innovation, Lego, Lego Star Wars, Philosophy, Psychology & Strategy, prosumer, wave, YouTube