Death of Advertising, Take 5.

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I know you’ve heard this before, but most communications people still seem incredibly campaign-focused. What about the continuous work? I believe we have to start seeing ourselves less as print-factories and more like managers, doing continuous work to keep our clients in the spotlight. It’s just like managing a celebrity. Think Samantha Jones.

For one client I talked to recently, one single post by Sweden’s top blogger had more effect on sales (25% increase) than any campaign they have ever done. Ever. At any budget.

Think about that for a while.

Sure, this MIGHT have been a short term increase (I don’t have long term numbers for this case), but still. Marketing executives will not keep pouring money into low-idea high production value print and television advertising for long when they realize these things.


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About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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