In the last post I asked the question whether the death of privacy will improve the quality of behavior in our society. I guess this is a bit controversial. But you can see the exact same thing for brands. And here is not very controversial at all.
The privacy of brands is under heavy fire when blogs, reviews, and comments expose bad quality or behavior almost instantly. Will this improve these qualities? You betcha. Otherwise the brand just wont survive in the long term.
And still, despite this, you sometimes here comments about brands “not wanting to be part of social media because they loose control of the message”.
People will talk anyway. Will you join in?