Ethos Water Redesign

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I’m reading at The that Ethos Water are redesigning their bottles from this


To This:

Vast improvement if you ask me. At least it doesn’t look like some kind of cleaning fluid anymore. This Verdicchio-inspired bottle also has a more thirst inducing appeal to it. There is something about using crystal clear angled plastic with water that just works.
But still. Even though this IS a vast improvement, it’s still void of idea behind it. The product itself HAS a conceptual idea behind it (to help kids get clean water), but that doesn’t come across in the design. And to me, that is an utter waste of opportunity.
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This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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