Ethos Water Redesign

Posted · 1 Comment

I’m reading at The Dieline.com that Ethos Water are redesigning their bottles from this

 

To This:

 
Vast improvement if you ask me. At least it doesn’t look like some kind of cleaning fluid anymore. This Verdicchio-inspired bottle also has a more thirst inducing appeal to it. There is something about using crystal clear angled plastic with water that just works.
But still. Even though this IS a vast improvement, it’s still void of idea behind it. The product itself HAS a conceptual idea behind it (to help kids get clean water), but that doesn’t come across in the design. And to me, that is an utter waste of opportunity.
One Response to "Ethos Water Redesign"
  1. Annika says:

    To me, the new bottle absolutely screams Fairy-liquid.. :)

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This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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