I’m reading at The Dieline.com that Ethos Water are redesigning their bottles from this
To This:
Vast improvement if you ask me. At least it doesn’t look like some kind of cleaning fluid anymore. This Verdicchio-inspired bottle also has a more thirst inducing appeal to it. There is something about using crystal clear angled plastic with water that just works.
But still. Even though this IS a vast improvement, it’s still void of idea behind it. The product itself HAS a conceptual idea behind it (to help kids get clean water), but that doesn’t come across in the design. And to me, that is an utter waste of opportunity.
To me, the new bottle absolutely screams Fairy-liquid..