Chris Anderson is one of the few writers that has made it into the classics within six months of releasing his 2006 book The Long Tail. Not to shabby. The Long Tail is one of those books that people refer to everywhere. No surprise there, since it put words on a phenomenon that changed the world forever.
Yesterday I got a presentation sent to me by Sophia at Spotify which put forth the following proposition:
“Exchange the word “product” in The Long Tail for “brand ideas” and see what happens”.
The presentation, The Elongating Tail, is quite profound and I would highly recommend reading it. Download it here.
Gals and guys, it’s time to rethink this game.
(The creator of the presentation, Mohammed Iqbal, is the Sr. Planning Director at Ogilvy & Mather Advertising in Bangalore).
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