So the next Battlefield computer game, Battlefield Heroes, is going to be free of charge. Dice have decided it will be funded by advertising instead. Interesting. Even more interesting is that there will be no advertising inside of the game, but rather on the site where you download the game. Hmmm…
It seems to me that this would be a problem. You might play the game a lot, but you only download it once. It would work out much better if you would actually interact with a website in some more recurring sense, like a strategy forum for example. That, on the other hand, might actually be a good idea. When we’re talking about MAAS (marketing as a service) this is actually what we are talking about. Only difference here is that we create the need (e.g. for a Battle Field Heroes Strategy Center) rather than using a real and existing need (e.g. train time table).
Read more about it in Dagens Industri.
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