Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to be sure.
In short, the campaign is about giving while giving. We created Give Hope gift boxes so that each time you give to a friend, you also give to the Childhood Cancer Foundation, you show your support for the cause to your friend, and you encourage him or her to do the same when giving to somebody else. A pay it forward strategy if you will.
For the digital solution we worked with badges for your site, Facebook-profile, blog, or any other digital home you or your company may have. From that badge, your friends or clients can pick up their own badge, and this entire web of support can be tracked from givehope.se so that you can see what other participation that your participation has spawned.
We’ll see how it grows. Pick up your own badge here on the right.
Other blogs about Give Hope:
Cap&Design
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Fick denna på mitt bord i veckan. Bland det bästa jag sett på länge. Lika enkelt som genialt. Jag kommer lätt använda presentförpackningarna.
//Pihl
Tack Robert!
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