Comments on: Goodbye Advertising http://walternaeslund.com/goodbye-advertising/ Walter Naeslund. Founder and CEO of The Advertising Agency Honesty. Professional Speaker. Sat, 17 Dec 2011 23:17:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: johan http://walternaeslund.com/goodbye-advertising/comment-page-1/#comment-103 johan Mon, 28 Apr 2008 19:17:00 +0000 http://walternaeslund.com/?p=272#comment-103 Saw this piece too. It circulated the office for some reason. From that I can only conclude that agency people in general (people period maybe) are by default a little discontempt and like it when someone stirs things up a bit. This gives them a feeling that maybe it's not too late to better ourselves as creatives after all. Maybe even the agency I work with can get rid of some of the accounts that are killing our ideas and breaking our confidence...That's the sort of feeling that makes ads like this circle the desks. I'm saying ads like this because they do pop up with some regularity. In Sweden, this story is posted in the business magazines every time a group of creatives have had it and decide to open shop. Normally they settle for the editorial attention but sometimes they take no chances and buy media space to carry their thoughts of liberation. Like the von Bismarks did. Which brings us back to the ad itself. Well written, no doubt, which greatly improves the chances of it being passed around (apart from the reasons already mentioned). A joy to read for all of us with a nagging thought that we're just too good for the chair we're presently farting in. What, ninety percent of the people, eighty percent of the time? So far so good. But what's really the message here? Obviously, it's a fine recruiting instrument. And it's apparently great for getting invited to new pitches. But those are just nice side effects. What it's really doing is putting real, personal pressure on the individuals signing it. Because while the rest of us will have forgotten it by the time the next goodbye-advertising-piece comes around (tick, tock...), the people that wrote it, won't. Neither will their employees, new hires, wives and bankers. If these guys don't deliver results, or at lease damn well try, close to their published promises, they will end up sad and miserable. THAT is the reason they wrote it and THAT is the justification for publishing it. Because, let's face it, you've read it hundreds of times before and it's the same old story. But if they need it to push themselves to the edge - man is it worth it. Saw this piece too. It circulated the office for some reason. From that I can only conclude that agency people in general (people period maybe) are by default a little discontempt and like it when someone stirs things up a bit. This gives them a feeling that maybe it’s not too late to better ourselves as creatives after all. Maybe even the agency I work with can get rid of some of the accounts that are killing our ideas and breaking our confidence…That’s the sort of feeling that makes ads like this circle the desks. I’m saying ads like this because they do pop up with some regularity. In Sweden, this story is posted in the business magazines every time a group of creatives have had it and decide to open shop. Normally they settle for the editorial attention but sometimes they take no chances and buy media space to carry their thoughts of liberation. Like the von Bismarks did. Which brings us back to the ad itself. Well written, no doubt, which greatly improves the chances of it being passed around (apart from the reasons already mentioned). A joy to read for all of us with a nagging thought that we’re just too good for the chair we’re presently farting in. What, ninety percent of the people, eighty percent of the time? So far so good. But what’s really the message here? Obviously, it’s a fine recruiting instrument. And it’s apparently great for getting invited to new pitches. But those are just nice side effects. What it’s really doing is putting real, personal pressure on the individuals signing it. Because while the rest of us will have forgotten it by the time the next goodbye-advertising-piece comes around (tick, tock…), the people that wrote it, won’t. Neither will their employees, new hires, wives and bankers. If these guys don’t deliver results, or at lease damn well try, close to their published promises, they will end up sad and miserable. THAT is the reason they wrote it and THAT is the justification for publishing it. Because, let’s face it, you’ve read it hundreds of times before and it’s the same old story. But if they need it to push themselves to the edge – man is it worth it.

]]> By: Walter Naeslund http://walternaeslund.com/goodbye-advertising/comment-page-1/#comment-100 Walter Naeslund Sun, 27 Apr 2008 18:52:00 +0000 http://walternaeslund.com/?p=272#comment-100 I'll be watching you with great interest. Good luck, and stay smart! I’ll be watching you with great interest. Good luck, and stay smart!

]]> By: Andrew http://walternaeslund.com/goodbye-advertising/comment-page-1/#comment-99 Andrew Wed, 23 Apr 2008 01:53:00 +0000 http://walternaeslund.com/?p=272#comment-99 Hey Walter,<br/><br/>It's not just talk. We live what we say every day. <br/><br/>And we're in several new pitches right now, so I'm sure we'll do fine. We have stirred the pot here in Canada. We've had lots of support, and perhaps even more naysayers.<br/><br/>I think having lots of naysayers means you're onto something.<br/><br/>We'll let you know.<br/><br/>You can read more about us and how we think at huxleyquayle.typepad.com<br/><br/>In the meantime, keep the faith.<br/><br/>Andy Shortt<br/>Ad Man, Huxley Quayle von Bismark Hey Walter,

It’s not just talk. We live what we say every day.

And we’re in several new pitches right now, so I’m sure we’ll do fine. We have stirred the pot here in Canada. We’ve had lots of support, and perhaps even more naysayers.

I think having lots of naysayers means you’re onto something.

We’ll let you know.

You can read more about us and how we think at huxleyquayle.typepad.com

In the meantime, keep the faith.

Andy Shortt
Ad Man, Huxley Quayle von Bismark

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