It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of greenwashing and wishful thinking, Stena Metall is a company that actually delivers what other companies only talk about. What is charity to many companies is core business for Stena metall, and that’s a communicative truth if there ever was one! We’re also really happy to have the Gothenburg-based agency Stendahls as a partner in this venture helping us with local production, organization of sales material, sales offers and much more (Stena are also Gothenburg-based). Don’t know what we would do without you guys.Halebop is an awesome brand delivering mobile telephony to the young and beautiful people of the underworld (well… of Sweden rather, but you know what I mean…). Halebop is one of the most consequently executed brands in Sweden and one that has THE most satisfied customers in the industry. It’s one of those accounts that just has it all. Thank you for choosing us! We’re really glad to have you as partners. Because that’s what you are – partners – not merely another client. *Love*
In many ways, these two brands are on completely different ends of the scale, but there are also key similarities: they both incredibly passionate about what they do, and they both have genuine communicative true values at the core of their operations. We always talk about finding the communicative truth, and with these brands, we didn’t have to dig deep to find it.
Again, we’re really proud to have been chosen to represent you. We know our competition was tough and that you had plenty of great options to choose from. Thank you! And cheers!
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.