Unlike me (note to self), Honesty’s two creative directors (and partners) are humble guys. They rarely speak to the press and prefer to close the door to their room, pour a cup of coffee, put their feet up on the table, and just churn out ideas like mad. That’s just how they are. But in today’s Resumé (“The Swedish Ad Age” to make some kind of reference for you foreign readers), they gave one of their rare interviews. It’s hard not to love these guys, and sometimes I wish I was a bit more like them.
The interview is only (as of yet) available in the print edition of Resumé.
Really proud of you Martin & Petrus. Keep on doing what you do! ♥