In these times of economic downturn and agencies firing people left and right, perhaps a couple of ideas for job applications could be in order:
I see a lot of people applying for work with us by sending an email with a CV and a personal letter. Most of the time these are people that I’ve never heard of before. I’m sure they are brilliant and everything, but they are missing one thing: We at Honesty are REALLY into communication. We would never dream of recommending our client to send our an unsolicited email containing a sales letter and a spec-sheet. What we WOULD recommend is to build your brand, build interest, engage in conversation, and do interesting and valuable things within reach of the potential customer’s radar.
So. Engage with us. Create value. Move within the scope of our radar. We may not be able to afford you or have need for your particular skills right now, but you’ll become part of our network, our extended family, and our daily reality. That way we’ll have a relationship for the day when we need PRECISELY you, or when somebody else in our network needs you. Or perhaps it will be the other way around by then, and we’ll come knocking on your door. Who knows.
The point is that relationships should be built BEFORE they are needed.
So come on down, get to know us, have some virtual coffee with us on Twitter or whatever other virtual coffee shop, and when we get to know each other better, we’ll have a real cup on Södermalm.
{ 3 comments… read them below or add one }
how many employees does honesty have?
Certainly an applicant should communicate his/her brand, usp´s and an understanding for the marketplace. Knowledge about the target group, what it seeks and the opportunities. I totally concur.
But personally I´d rather comment on a subject (present my brand) I have to say something about and contribute on than just blurping for the sake of doing it (none mentioned). Ok so let´s relate this to the marketplace…the context of which a brand promotes itself is vital for it´s penetration power, an issue eg. the semantic web will be trying to solve.
ps. So you never work with clients you haven´t heard of before they approach you?
I read an article in the latest Kupé (a free Swedish magazine you flip through on the train) about how our lives will be in 2019. Instead of jobs we’ll have gigs and work within a network of friends, peers and coworkers .. giving and taking our services when and where needed.
I don’t think it will take us ten years to get there though..