I walked passed some oatmeal in the store the other day. Organic oatmeal. It could of been designed in a nice package with a nice organic green color and an eco-sticker in the corner, but instead they’ve gone conceptual with the whole (and huge) organic product line-up. i ❤ eco. I think it works. Looking forward to seeing what kind of advertising King will put out for this.
Design by Identity Works. You make me proud guys n’ gals.
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