I‘m sitting here reading a blog post by Ted Valentin where he reminds me of a quote from Chris Andersson’s The Long Tail:
“… In the late 1970s and early 1980s, the combination of the electric guitar, the arrival of cheap multitrack recorders, and the fine example set by Sex Pistols gave licence to a generation of kids with no musical training, obvious talent, or permission from anyone to start bands and record music. /… / For a while, the assumption was that to be a musician, the right way of learning was to copy the masters. So you should start by playing covers, reading music, and maybe going to music school. This was the notion of paying your dues: Do the circuit, and play the standards, because that’s what people want. Do it right. … “
I can’t remember that quote from the book, but this time it hit me like a brick. That’s exactly where we are headed in the communications industry as well. We’re going to see some serious amateur rock n’ roll communications in the future. Mark my words.
Amateurs do things out of love. I never want to stop doing things out of love, even if it’s what happens to pay my bills. I want to remain an amateur. And since it’s no longer a matter of big institutions or expensive equipment, I think I can.
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